Video Game publisher Electronic Arts (EA) and the USC School of Cinema-Television today unveiled the EA Game Innovation Lab at USC’s Robert Zemeckis Center for Digital Arts. Zemeckis was among those scheduled to attend, along with EA Worldwide Studios president Don Mattrick and School of Cinema-Television dean Elizabeth Daley.
The EA Game Innovation Lab is a state-of-the-art research space and think tank where new concepts in game design, play and usability are to be developed, prototyped, and play-tested.
On March 22, 2004, EA announced a multi-million dollar donation to the USC School of Cinema-Television, which will help fund a 3-year Master of Fine Arts program within the School’s Division of Interactive Media. Furthermore, the Electronic Arts Endowed Faculty Chair, the first-ever endowed chair at a university for the study of interactive entertainment, has been created to enable the school to meet the demand for game developers. It also will help bring some of the game industry’s top talent to USC as educators. EA will name an executive to serve in this post in the coming weeks.