FOR IMMEDIATE RELEASE:
LOS ANGELES - January 12, 2010 - Toei Animation has secured new toy, apparel, home, candy, and game licensees in Latin America for its action-packed animation series, Dragon Ball Z, it was announced today by Eduardo Lucio, Toei's Latin America Sales Manager.
Toy
Editorial Vertice in Argentina will be producing kids' activity and coloring books based on Dragon Ball Z.
Apparel
GVD in Brazil will be producing Dragon Ball Z footwear.
Home
Daysal in Argentina will be designing a line of dinnerware for the series.
Food/Candy
Andina in Peru will be creating chocolate bars for the series.
Cadbury in Argentina will be creating various candies.
Chupa Chups in Mexico and the Caribbean will be making lollypops.
UP Marketing in Argentina will also be creating lollypops.
Gaming
Lexiboox in Argentina will created a special game specifically for use on laptop computers.
Now boasting 508 episodes, the Dragon Ball phenomena follows Goku's quest (main character in the series) to become the strongest martial artist in the universe and his search for the seven magic Dragon Balls in a saga that encompasses three parts - Dragon Ball, Dragon Ball Z and Dragon Ball GT. Dragon Ball adapts Japanese big success comics of the same title by Akira Toriyama. Since this animated series produced in 1986, this has continued broadcasted in major European countries. In France, the series currently airs on MCM, NT1, AB1 and Mangas.
About Toei Animation Co., Ltd.
With headquarters in Tokyo and sales offices in Los Angeles, Hong Kong and Paris, Toei Animation (Jasdaq: 4816) ranks amongst the world's most prolific animation production studios. Toei Animation's operations include animation development and production, and worldwide marketing and program licensing. Since it's founding in 1956, Toei Animation has produced more than 10,000 episodes of TV series (186 titles) and 196 long feature films as of June, 2009.
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