Loreto,
Italy (Jan. 11, 2010) Rainbow SpA has closed a major deal with Italian
Home Entertainment power house 01 Distribution for the rights to its
iconic girls' property, Winx Club. The deal encompasses
all four seasons of the hit show as well as the DVD rights to the upcoming WINX
ON ICE live show, touring Italy, France and Russia this spring. The Italian
WINX ON ICE tour will feature a unique show at world famous Verona Amphitheatre
which will be converted into and Ice Palace for the event. Winx Club is the number
one girls' property for 4-12 year olds in Italy, achieving consistently high
ratings on RAI for all four seasons. The video sales will be widely supported
by various major Winx Club events throughout the year, including the live WINX
ON ICE SHOW and the launch of a second feature film in 3D, "The Magic is
Back" (working
title).
In Russia,
where Winx Club is also the top 4-12 year old girls' property broadcast on CTC (with an average
17.3% rating), Novij Disk have purchased the Home Entertainment rights for all
four Winx Club Series. The deal covers home video and DVD rights in Russia and
former CIS. Rainbow's latest
property, "PopPixie" will also see the inside of Russia's Home Entertainment
business with rights going to HITLAB ENTERTAINMENT, with the expectation of
reaching the same massive local success as Winx Club. "PopPixie" is Rainbow's brand new animated comedy aimed at
5-12 year olds, based on the entertaining and quirky Pixie characters
introduced in "Winx Club" Series Two.
About Rainbow SpA
Founded in 1995, Rainbow is a pioneer in the European animation industry
and the largest animation studio in Europe. With over 200 full time staff,
including an award-winning team of
directors, scriptwriters, artists, special effects and 3D designers, as well as
a fully dedicated sales and licensing force, Rainbow has quickly grown to be
Europe's leaders in high-rating, quality animated series and movies with proven
licensing results. Rainbow has offices in Italy (Loreto & Rome), Spain,
Holland, and Singapore. Rainbow's biggest success to date is Winx Club: 104
half-hours of fairy adventure, broadcast on 150 networks worldwide. For more
information please go to: www.rbw.it and www.winxclub.com.
