The titles currently on offer are: Mr. Happy, Mr. Tickle,
Mr. Bump, Mr. Messy, Mr. Mischief, Mr. Perfect, Mr. Funny, Mr. Grumpy, Little
Miss Sunshine, Little Miss Chatterbox, Little Miss Giggles, Little Miss
Stubborn, Little Miss Fun, Little Miss Naughty, Little Miss Bossy, and Little
Miss Trouble. The book apps are available for $3.99 each, with an
introductory price of $1.99 each for Mr. Tickle and Little Miss Chatterbox, and can be downloaded here:
A video demo of the applications is available here:
http://www.youtube.com/watch?v=9a42kFqHLhU.
This deal marks Chorion's first iPhone and iPod Touch app
license for the Mr. Men and Little Miss brand.
Cheryl Gotthelf, SVP Global Brand Management at Chorion
said: "The success of The Mr. Men and Little Miss brand on television, DVD, and on the
web has made it clear that the original book-based brand is as relevant today
as it was when originally launched. The move to this popular digital platform
makes its unique form of humor and self expression accessible to audiences of
all ages in the formats they find most appealing. We are delighted to have
signed this deal with Scrollmotion."
"There is nothing quite like watching tiny fingers trace
those 'extraordinary long arms' of Mr. Tickle throughout the digital world
that's made possible on the iPhone touchscreen," said ScrollMotion Chief
Creative Officer Josh Koppel. "The
Mr. Men and Little
Miss series
translates so perfectly to this medium; we're thrilled to be working with
Chorion to bring these classic titles to new generations of readers."
Chorion is continuing to build the
global reach of its much-loved Mr. Men and Little Miss brand with apparel offerings for
adults and kids at leading retailers worldwide and the Mr. Men and Little Miss publishing program goes from
strength to strength, with over 12 million books sold in the UK, US, France and
Australia in 2008. Chorion is
seeking more partners for its growing novelty, seasonal and collectable
categories.
The Mr. Men Show is also continuing its worldwide
rollout with broadcasters including ABC Australia, Cartoon Network Asia, Korea
and Japan, Canal J Russia, TG4 Ireland, True Visions Thailand, Happy TV Serbia,
Disney Taiwan and RTP Portugal all taking the show.
A total of 104 x 11 minute episodes
are currently available internationally, following Cartoon Network US and Five
UK's commitment to a second season of the animated sketch show.
Based on the original Mr. Men and Little Miss books created by Roger Hargreaves, The
Mr. Men Show is the
first animated sketch comedy for kids. It is an inspired re-imagining of this
classic property, blending fast-paced physical humour and verbal wit with
beloved, personality-driven characters.
About Chorion Chorion is a leading provider of quality family entertainment for the
global marketplace. Chorion brings a combination of brand management savvy and
creative vision to the development of literary copyrights across all media.
Chorion's portfolio includes classic children's brands such as Mr. Men and
Little Miss, Beatrix Potter, Paddington, Noddy, OLIVIA, and The
World of Eric Carle as well as art and lifestyle brands.
Chorion also owns and manages the literary works of Agatha Christie, Raymond
Chandler and Georges Simenon, among others. Chorion's
animated television productions include OLIVIA, The Mr. Men
Show, Famous Five: On the Case and Noddy and Noddy in
Toyland. New productions for 2010 include The Octonauts and Gaspard
and Lisa. Chorion has
offices in London, New York and Sydney. For more information, please visit www.chorion.co.uk. About
ScrollMotion
