4KIDS ENTERTAINMENT NAMES NEW LICENSING AGENTS IN KEY ASIAN TERRITORIES FOR SEVERAL KEY PROPERTIES

NEW YORK (January 11, 2010)  - 4Kids Entertainment, Inc. (NYSE: KDE), the diversified children's entertainment and media organization, has made key sub-agent appointments for several properties in its global portfolio across the Asian region, it was announced today by Roz Nowicki, Executive Vice President, Licensing & Marketing, 4Kids Entertainment.
 
CLICK! Licensing Asia will now represent the American Kennel Club in China, Taiwan, Singapore, Malaysia and the Philippines, as well as Jim Henson Designs in Hong Kong, Indonesia, Singapore, Malaysia and the Philippines, and Empire International Merchandising Corporation will be representing The Artlist Collection's popular The Dog/The Cat/The Pig photographic properties in the Philippines.  Additionally, Impact Licensing & Marketing will represent Jim Henson Designs in Taiwan.
 
"These agencies will be our eyes and ears on the ground in these important Asian countries," said Nowicki, "and we anticipate that they will enable us to sign additional licensees throughout the region for these three popular brands."
 
The companies will work closely with Nowicki and Dave Sharat, Vice President of Marketing and Licensing, Asia Pacific, who has day-to-day oversight for 4Kids' licensing activity in the region from his Hong Kong base.
 
            CLICK! is a brand marketing company that manages both Character and Lifestyle Brands for publishing, merchandise, and promotional activities, providing first class service to strategic partners and consumers from different parts of the world.
 
            The largest licensing agency in Asia, Empire International Merchandising Corporation represents major global brands, entertainment companies, and property owners with offices in Manila (Head Office), Singapore, Hong Kong, Taiwan, China, Japan, Malaysia, Thailand, Indonesia and Korea.
 
            Under the guidance of its president, Wendy Chang, Impact Licensing & Marketing has been providing Marketing/Management services as well as brand licensing expertise in Taiwan and China for over a decade.
 
In addition to the Cabbage Patch Kids, Jim Henson Designs™ and the Artlist Collection: The Dog®, The Cat® and The Pig®, other properties in the 4Kids portfolio include Chaotic®, Yu-Gi-Oh!®, Dinosaur King®, The American Kennel Club®, , , Karito Kids®, RollBots™ and QUINTS®.
 
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About 4Kids Entertainment
With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children's entertainment products.
 
Through its wholly owned subsidiaries, 4Kids produces animated television series and films, distributes 4Kids' produced or licensed animated television series for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids' owned or represented properties, and operates Web sites to support 4Kids' owned or represented properties. Through its majority owned trading card company and Website company, 4Kids produces and markets collectible trading card games.  Additionally, the Company programs and sells the national advertising time in "TheCW4Kids," the five-hour Saturday morning children's block which airs nationally on The CW Television Network.
 
Additional information is available on the www.4kidsentertainment.com corporate web site and at the www.4kids.tv game station site.