Rhino (formerly RhinoFX) is pleased to announce the launch of its new Los Angeles-based studio. The recent move expands Rhino's reach and follows 18 months of integrating the company's Connecticut, New York and Tel Aviv offices; transforming it into the Rhino-Gravity Group with offices around the globe. The expanded company will closely collaborate internally on various projects, as well as take a two pronged approach; focusing on film and television projects as a VFX vendor and also serving as an outsourcing solution to the larger houses in the area.
The expansion into Los Angeles maintains Rhino's tradition of
operating in markets with feature film incentive programs. The opening
of the Connecticut studio owes a large part of its success to that
state's favorable tax credits, and Rhino is confident that similar
programs in California will help ensure the new studio's long-term
success.
"Between the tax credits in New York, Connecticut and Los Angeles,
and Rhino's deep roster of highly experienced talent in all three of
its locations, our company is now fully equipped to take on any sized
visual effects project.", stated Rhino's VP of Features Karin Levinson.
The first key hire for the West Coast roost has already taken place
in VFX Supervisor/Flame Artist Elad Offer. "We've been talking about
this for several years now, so this is just the end result of a very
natural progression," stated Rhino COO/EP Camille Geier. "We wanted to
open an LA office to help accommodate studios and directors during the
visual effects process."
The addition of the new Los Angeles office will be made seamless by
Rhino's experience working with Gravity's global studios, which
enhanced both locations' abilities to coordinate projects across
far-flung time zones, thousands of miles apart.
"By working from coast-to-coast with outposts all over the globe,
we're essentially operating on a 24-hour day," stated Rhino CEO Zviah
Eldar. "We've now created a substantial network through which we can
integrate creative and technical resources, streamlining our entire
operation."
Rhino's immediate emphasis will be to establish and grow the LA
studio to become a go-to shop for feature films and television series
by seeking out new talent, which compliment its other offices. Feature
film credits stemming from the LA studio include Get Smart, Get Bruce and Lloyd, Idlewild and Stomp the Yard.
Additionally, the West Coast office has produced numerous commercials
for Nike, Reebok, Visa and Acura, as well as more than 200 music videos
in the past six years for huge acts like Outkast, some of which have won MVPA and MTV awards for visual effects work.
The LA office joins the company just in time to collaborate with Warner Brothers' A Couple of Dicks, which Rhino will be producing as the sole VFX company through its NY studio. Rhino is also currently in production on The Other Guys and Salt for Sony Pictures and Adjustment Bureau
for Universal Pictures. The new features will add to the impressive
list of hit movies that have emerged from the offices recently,
including Ghost Town (DreamWorks/Paramount), Perfect Stranger (Revolution Studios/Sony Pictures), The Reader (The Weinstein Co.), Soul Men (Dimension Films) and The Nanny Diaries (The Weinstein Co./MGM)
"Rhino has incredible talent, an impressive portfolio, and
connections everywhere - all they were missing is an office in Los
Angeles," noted Offer. "This is a great opportunity for us to establish
a strong foothold in the West Coast's feature film market, and I'm
looking forward to helping lead the charge."
Offer brings considerable credentials to Rhino. Several
collaborations with esteemed directors and producers in the ad industry
illustrate his recent portfolio. Prior to running Digit, Offer founded
and acted as the Creative Director for Moneyshots, which quickly became
one of the most respected names in visual effects for high-profile
music videos and commercials. He has done cutting-edge work on many
feature films, including Pearl Harbor and Moulin rouge, and for hit
television series Charmed and Roswell, among others. Offer will be
reunited with Gravity, where he began his career in 1994.
About Rhino:
Since its launch in 2000, Rhino has created award-winning visual
effects, design, and animation for commercials, VFX for feature films,
episodic television, webisodic mini-series, and videogame cinematics.
The company's principals and artists have also led the industry's
exploration into the boundless potential of branded digital content. By
cultivating extensive relationships with key brands, advertising
agencies, and film/TV studios, Rhino utilizes its creative directors
and artists to develop and execute powerful branded entertainment to
build both identity and awareness. The company's principals include:
CD/Director Vico Sharabani, CD/Director Harry Dorrington, CD/Director
Natasha Saenko, COO/EP Camille Geier, Managing Director Rick Wagonheim,
and CEO North America Zviah Eldar.