TV and licensing deals
signed for new show
Barcelona, 23 September 2009: Imira Entertainment, Spain's
leading production and distribution company specialising in youth programming, is
heading to BLE and MIPCOM with a bouquet of TV, publishing and home
entertainment deals already signed for new show Sandra the Fairytale
Detective. The show has
recently launched on TF1 achieving excellent ratings and a 50% share of 4-10 demographic.
The new
deals include television sales to Nickelodeon Asia for Pay-TV rights for South
East Asia, Noga Communications for cable and satellite and VOD right for Israel.
Home entertainment rights have been snapped up by Tribanda in Spain and TF1
Video in France with DVDs set to launch in Spring 2010, in conjunction with a
set of four storybooks published by Roca Editorial. Imira Entertainment will be at BLE seeking further licensing and
merchandising partners with an emphasis on back to school products and
stationery, board games and giftware.
This Autumn Imira
Entertainment is launching a dedicated Sandra the Fairytale Detective website
which will invite fans to join a community of fairytale detectives, with an
online library to promote reading. Kids can become the heroes of their own
interactive fairytales, modify the classic tales they know and order a printed
book version of their own story. In addition, in-keeping with the character
Fo's gluttony in the series, the website features Fo's Kitchen Corner, where he
gives out recipes promoting healthy eating in a fun and entertaining way.
Sandra the
Fairytale Detective is a 52x13' Flash animated series produced in HD for 4-8
year olds and co-produced with TVE and DQ Entertainment. The series
already airs on Disney Channels in France, Italy, Germany, Spain and India as
well as TF1.
Christophe Goldberger,
Head of Distribution and Marketing at Imira Entertainment said: "We've had a
fantastic response to the show from buyers and licensees alike. The series was
a hit on TF1 from the outset and we're looking to build on this success with
the roll out of home entertainment and published products. With BLE and MIPCOM
approaching, our aim is to sign further worldwide sales and consolidate the
presence of the brand with deals for further product lines."
Sandra the
Fairytale Detective is an adventure series combining magic, mystery and humour.
Sandra is a ten year old girl
who turns detective when she travels to the Land of Once Upon a Time, a
parallel world where classic fairytale characters live. What happens if someone
steels Cinderella's glass slipper? Or if the Prince kisses Sleeping Beauty but
she doesn't wake up? Sandra the Fairytale Detective springs into action!
