Disney XD rockets to #1 kids' commercial channel with boys on launch day
Disney XD, the UK's first kids' TV channel primarily focused on boys, launched on Monday (Aug 31) with record viewing figures, beating competition from 25 other kids' channels to become the second most watched by boys.
The boy driven, girl inclusive channel, which replaced Jetix in 8.4 million satellite and cable TV homes in the UK, recorded a staggering 150% year on year increase in viewers compared to Jetix for the August Bank Holiday 2008, and a 50% higher day share1 than the best ever achieved by its predecessor.
Disney XD, which launched simultaneously online, proved a hit with surfers as well as viewers, attracting over half a million British kids to take the Disney XD Ultimate Gaming Challenge via miniclip in the first week prior to launch.
The Bank Holiday launch featured blockbuster family movies "Pirates of the Caribbean" and "Meet the Robinsons," and the premiere of brand new live action series, "Aaron Stone," which achieved a 9.7% share of boys and double the audience of the best ever premiere on Jetix.
Boel Ferguson, General Manager for Disney Channels UK & Ireland, said: "The viewing figures for Disney XD's launch back up what boys in the UK had told us, that up until now there hasn't been a channel made for them. Disney XD set out to change that and early indications show we're on the way to achieving our goal of becoming the number one entertainment destination for boys in the UK."
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Disney XD, the UK's first kids' TV channel primarily focused on boys, launched on Monday (Aug 31) with record viewing figures, beating competition from 25 other kids' channels to become the second most watched by boys.
The boy driven, girl inclusive channel, which replaced Jetix in 8.4 million satellite and cable TV homes in the UK, recorded a staggering 150% year on year increase in viewers compared to Jetix for the August Bank Holiday 2008, and a 50% higher day share1 than the best ever achieved by its predecessor.
Disney XD, which launched simultaneously online, proved a hit with surfers as well as viewers, attracting over half a million British kids to take the Disney XD Ultimate Gaming Challenge via miniclip in the first week prior to launch.
The Bank Holiday launch featured blockbuster family movies "Pirates of the Caribbean" and "Meet the Robinsons," and the premiere of brand new live action series, "Aaron Stone," which achieved a 9.7% share of boys and double the audience of the best ever premiere on Jetix.
Boel Ferguson, General Manager for Disney Channels UK & Ireland, said: "The viewing figures for Disney XD's launch back up what boys in the UK had told us, that up until now there hasn't been a channel made for them. Disney XD set out to change that and early indications show we're on the way to achieving our goal of becoming the number one entertainment destination for boys in the UK."
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