NEW YORK, NEW YORK - September 14, 2009 - Marc Schwartz, Managing Partner at Fluid, the New York-based editorial, original music and visual effects studio, announced today that Laura Relovsky will become Executive Producer of Fluid's editorial staff which includes Robin Burchill, Greg Letson, Scott Philbrook, John Mallerman, Karama Brown, Jim Rubino and lead designer Wes Waldron.
In making this announcement, Schwartz stated, "Laura brings years of experience and contacts to Fluid. So many of our projects now involve multiple divisions here at Fluid (edit, music, sound design, graphics, production, interactive, etc.) and I think Laura will enjoy the ability to bring a lot more than editorial to the table for her clients."
Relovsky is an 18-year veteran of the advertising postproduction industry. Prior to joining Fluid, she served as Executive Producer at Mad River (New York, NY) for fourteen years, producing work for Canon, Vaseline, Levis, Tostitos, Nike, ESPN, Miller Lite, NFL, Amstel, Heineken, MTV, and Coke, and working with agencies such as BBDO, O&M, Y&R, JWT, W+K and Hill Holiday.
Of her new position Ms. Relovsky said, "Joining Fluid is the next logical step for me. I was immediately drawn in by the atmosphere, the people, and the vast array of talent contained within the company's walls. To me it represents what the new model for the postproduction industry will be. Yet they've been doing it for years! Not only am I energized and thrilled to be working with such a great editorial team, but being able to collaborate with such accomplished composers, visual effects artists, and interactive designers, all under one roof, is more than I could have hoped for. It is an exciting time and I hope that I can add to the creative texture with my experience, ideas, and industry relationships."
Earlier in her career, Relovsky co-founded Progressive Image Group (New York, NY) with Editor Tim Sherry, and served as Business Manager and Producer at Vito DeSario Editing (New York, NY).
A Rutgers (Newark, NJ) graduate with a bachelor's degree in communications and English literature, Relovsky currently lives in Glen Ridge, NJ with her daughter, Olivia.
About Fluid:
Fluid, innovators in creating a collaborative of original music, editorial, design and interactive resources, was launched in the fall of 1998 by founding partners Composer/Executive Producer David Shapiro, Composer Andrew Sherman, and Managing Partner/Executive Producer Marc Schwartz, and today boasts a staff of 35. With its recent partnership with Crush + Lovely, the company has extended its reach into interactive web design and development.
FLUID is headquartered at 532 Broadway, 5th floor, New York, NY 10012; phone (212) 431-4342; fax (212) 431-6525. Visit the FLUID website at www.fluidny.com For more information, or to see a reel, contact Jessica Millington, Kristen Bedard or Lori Youmans.
In making this announcement, Schwartz stated, "Laura brings years of experience and contacts to Fluid. So many of our projects now involve multiple divisions here at Fluid (edit, music, sound design, graphics, production, interactive, etc.) and I think Laura will enjoy the ability to bring a lot more than editorial to the table for her clients."
Relovsky is an 18-year veteran of the advertising postproduction industry. Prior to joining Fluid, she served as Executive Producer at Mad River (New York, NY) for fourteen years, producing work for Canon, Vaseline, Levis, Tostitos, Nike, ESPN, Miller Lite, NFL, Amstel, Heineken, MTV, and Coke, and working with agencies such as BBDO, O&M, Y&R, JWT, W+K and Hill Holiday.
Of her new position Ms. Relovsky said, "Joining Fluid is the next logical step for me. I was immediately drawn in by the atmosphere, the people, and the vast array of talent contained within the company's walls. To me it represents what the new model for the postproduction industry will be. Yet they've been doing it for years! Not only am I energized and thrilled to be working with such a great editorial team, but being able to collaborate with such accomplished composers, visual effects artists, and interactive designers, all under one roof, is more than I could have hoped for. It is an exciting time and I hope that I can add to the creative texture with my experience, ideas, and industry relationships."
Earlier in her career, Relovsky co-founded Progressive Image Group (New York, NY) with Editor Tim Sherry, and served as Business Manager and Producer at Vito DeSario Editing (New York, NY).
A Rutgers (Newark, NJ) graduate with a bachelor's degree in communications and English literature, Relovsky currently lives in Glen Ridge, NJ with her daughter, Olivia.
About Fluid:
Fluid, innovators in creating a collaborative of original music, editorial, design and interactive resources, was launched in the fall of 1998 by founding partners Composer/Executive Producer David Shapiro, Composer Andrew Sherman, and Managing Partner/Executive Producer Marc Schwartz, and today boasts a staff of 35. With its recent partnership with Crush + Lovely, the company has extended its reach into interactive web design and development.
FLUID is headquartered at 532 Broadway, 5th floor, New York, NY 10012; phone (212) 431-4342; fax (212) 431-6525. Visit the FLUID website at www.fluidny.com For more information, or to see a reel, contact Jessica Millington, Kristen Bedard or Lori Youmans.
