Launching on NHK from end of October, the 52 x 5 minutes CGI
animation series follows the
amusing world of three little square chicks and their animal friends. The
series premiered on Educational Broadcasting System, a terrestrial public
broadcaster in Seoul where it became one of that year's top three rated shows. The award winning show gained
international recognition in Europe when it picked up the Audience Award at
Cartoons on the Bay for the best infant series and was recently awarded the
best animation TV series of the year by the Minister of Culture and Tourism in
Korea.
Satoshi Ootani, NHK's Senior Producer of Program Production
Department, who picked up "Chiro", comments : "I watched Chiro during 2008
MIPjunior. After I was screening
hundreds of titles for 2 days, many of them were just vanishing from my memory
but, Chiro hit me with strong impressions. I think that is because of 1)adorable
shape of the characters which make the show very unique, 2)secondly, I was
impressed by high quality of CGI and 3)most of all, good character descriptions
and stories which mirror exactly our children's behaviors and thoughts in 2 to
5 years old."
Together with NHK, "Chiro" will be also showing on TV3 in
Spain, DR in Denmark from fall of this year. Mikyeong Jung, Director of Iconix Entertainment says "It is
very exciting moment to have NHK on board and it will gear up sales of Chiro in
further Asian and Europe countries."
