Let the battle against cavities begin! Cartoon Network Enterprises (CNE), the global licensing and merchandising arm of the television network, has partnered with Colgate-Palmolive Company to bring the popular Bakugan brand to the oral care category.
Now young 'Battle Brawlers' everywhere will be able to bring their favorite Bakugan characters to their bathroom sinks. CNE's new partnership with Colgate-Palmolive, the world leader in oral care, will produce a full line of children's manual and electric toothbrushes and toothpaste in the U.S., its possessions and territories, and CARICOM.
"This first-time partnership with Colgate gives us a tremendous opportunity to expand our product offering for Bakugan, one of the market's fastest growing brands, to this category alongside a major industry leader," said Christina Miller, Senior Vice President, CNE. "Leveraging the popularity of Bakugan among its young fans, we look forward to making our debut in the oral care category."
As the exclusive U.S. licensing agent for Nelvana and Spin Master Ltd.'s breakout toy brand, CNE has proudly entered its second year of retailing the Bakugan brand in the U.S. The Bakugan consumer products program is led by a top-selling toy line from Spin Master Ltd., while additional categories include apparel, accessories, publishing, home entertainment, consumer electronics, sporting goods and more.
New Bakugan-branded oral care products will be available at major retailers nationwide beginning this holiday season. Catch the latest season of the Bakugan animated television series, entitled Bakugan Battle Brawlers: New Vestroia, on Cartoon Network, Monday through Friday, 6:30 - 7:00 A.M. (ET/PT) and on Saturday, 11:00 - 11:30 A.M. (ET/PT). Bakugan Battle Brawlers: New Vestroia is a co-production from Sega Toys Ltd., Spin Master Ltd., Nelvana Enterprises Inc., TMS Entertainment, Ltd., and Sega Corporation, with animation by TMS Entertainment, Ltd.
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About Cartoon Network Enterprises:
Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks' award-winning original programming, brands and characters including Ben 10, The Secret Saturdays, Chowder, The Marvelous Adventures of Flapjack, Adult Swim and more. CNE also serves as a third party licensing agent through strategic partnerships with Nelvana Enterprises and Spin Master for the award-winning Bakugan brand, CAKE Entertainment and Fresh TV for the hit Total Drama franchise and the PGA of America for the youth marketplace.
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate-Palmolive's global business, visit the Company's web site at www.Colgate.com.
About Nelvana Enterprises:
Nelvana Enterprises is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children's book publishing and children's animation. The company's multimedia entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.
About Spin Master Ltd.
A multi-category children's entertainment company since 1994, Spin Master® has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boys action phenomena Bakugan Battle Brawlers™, 2008 Toy of the Year winner Air Hogs® Aquadoodle™, Tech Deck™, and Moon Sand™. The company has also marked an entry into children's media with the launch of Spin Master Entertainment, a division focusing on the design, development and production of television and other media properties. Spin Master employs over 600 people with offices in Toronto, Los Angeles, Paris, London, Hong Kong and Mexico. For additional information please visit: www.spinmaster.com.
About Sega Toys:
SegaToys Co., Ltd. is a subsidiary of Sega Sammy Holdings Inc. and a toy company of design, manufacture, marketing and selling of edutainment toys, character licensed toys and interactive electronics products including POO-CHI™, Advanced PICO Beena™, O-CHA KEN™(Tea Dog), idog™ series, Brain Trainer™, HOME STAR™ and Grand Pianist™. The company was founded in 1991 and is based in Tokyo, Japan. More information about SegaToys can be found at www.segatoys.co.jp.
Now young 'Battle Brawlers' everywhere will be able to bring their favorite Bakugan characters to their bathroom sinks. CNE's new partnership with Colgate-Palmolive, the world leader in oral care, will produce a full line of children's manual and electric toothbrushes and toothpaste in the U.S., its possessions and territories, and CARICOM.
"This first-time partnership with Colgate gives us a tremendous opportunity to expand our product offering for Bakugan, one of the market's fastest growing brands, to this category alongside a major industry leader," said Christina Miller, Senior Vice President, CNE. "Leveraging the popularity of Bakugan among its young fans, we look forward to making our debut in the oral care category."
As the exclusive U.S. licensing agent for Nelvana and Spin Master Ltd.'s breakout toy brand, CNE has proudly entered its second year of retailing the Bakugan brand in the U.S. The Bakugan consumer products program is led by a top-selling toy line from Spin Master Ltd., while additional categories include apparel, accessories, publishing, home entertainment, consumer electronics, sporting goods and more.
New Bakugan-branded oral care products will be available at major retailers nationwide beginning this holiday season. Catch the latest season of the Bakugan animated television series, entitled Bakugan Battle Brawlers: New Vestroia, on Cartoon Network, Monday through Friday, 6:30 - 7:00 A.M. (ET/PT) and on Saturday, 11:00 - 11:30 A.M. (ET/PT). Bakugan Battle Brawlers: New Vestroia is a co-production from Sega Toys Ltd., Spin Master Ltd., Nelvana Enterprises Inc., TMS Entertainment, Ltd., and Sega Corporation, with animation by TMS Entertainment, Ltd.
###
About Cartoon Network Enterprises:
Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks' award-winning original programming, brands and characters including Ben 10, The Secret Saturdays, Chowder, The Marvelous Adventures of Flapjack, Adult Swim and more. CNE also serves as a third party licensing agent through strategic partnerships with Nelvana Enterprises and Spin Master for the award-winning Bakugan brand, CAKE Entertainment and Fresh TV for the hit Total Drama franchise and the PGA of America for the youth marketplace.
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate-Palmolive's global business, visit the Company's web site at www.Colgate.com.
About Nelvana Enterprises:
Nelvana Enterprises is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children's book publishing and children's animation. The company's multimedia entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.
About Spin Master Ltd.
A multi-category children's entertainment company since 1994, Spin Master® has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boys action phenomena Bakugan Battle Brawlers™, 2008 Toy of the Year winner Air Hogs® Aquadoodle™, Tech Deck™, and Moon Sand™. The company has also marked an entry into children's media with the launch of Spin Master Entertainment, a division focusing on the design, development and production of television and other media properties. Spin Master employs over 600 people with offices in Toronto, Los Angeles, Paris, London, Hong Kong and Mexico. For additional information please visit: www.spinmaster.com.
About Sega Toys:
SegaToys Co., Ltd. is a subsidiary of Sega Sammy Holdings Inc. and a toy company of design, manufacture, marketing and selling of edutainment toys, character licensed toys and interactive electronics products including POO-CHI™, Advanced PICO Beena™, O-CHA KEN™(Tea Dog), idog™ series, Brain Trainer™, HOME STAR™ and Grand Pianist™. The company was founded in 1991 and is based in Tokyo, Japan. More information about SegaToys can be found at www.segatoys.co.jp.
