Prime Focus Software -- Formerly Frantic Films Software -- Shows Off New Software Tools at SIGGRAPH 2009

Latest Versions of Krakatoa and Deadline Unveiled at Annual Computer
Graphics Confab

New Orleans, LA - SIGGRAPH 2009, Booth #3500 (August 3, 2009) - Prime Focus
Software (formerly Frantic Films Software) will be showcasing the newest
versions of its award-winning software products at SIGGRAPH 2009. This
year's annual computer graphics conference will take place at the Ernest N.
Morial Convention Center in New Orleans, LA from August 3rd through August
7th. Prime Focus Software will be exhibiting from booth #3500 and will be
giving attendees a sneak peek at Krakatoa 1.5, its high-volume particle
renderer, and a prototype iPhone application for Deadline, Prime Focus
Software's popular render queue management tool. For more information,
please visit: http://software.primefocusworld.com.

"Frantic Films VFX and Frantic Films Software were acquired by Prime Focus
in 2007, and this year, we are relaunching Frantic Films Software under a
new name - Prime Focus Software," said Chris Bond, president and senior VFX
supervisor, Prime Focus VFX. "It's a new name, but our product line-up and
R&D team will remain the same. We are delighted to be exhibiting at
SIGGRAPH again this year - it's an opportunity to connect with our user
base and learn about the tools and techniques that will shape our
industry."

Prime Focus Software will unveil Krakatoa 1.5 at SIGGRAPH 2009, a major
release for the high-volume point-based particle rendering, manipulation
and management toolkit that enables VFX artists to create dust, smoke,
silt, ocean surface foam, plasma and even solid objects, all at
unprecedented speeds. The new release will include crucial performance
improvements and numerous feature additions, including a new voxel engine,
Magma (a node-based channel editor) and Fume FX integration. Krakatoa 1.5
will be available for purchase as of Monday, August 3rd.

Also being exhibited at the show is Deadline 3.1, the company's hassle-free
administration and rendering toolkit for Windows, Linux and Mac OSX-based
render farms. In addition to collecting interested beta testers for its
Deadline 4.0 beta program - which will focus on speeding up performance for
250-plus node farms - Prime Focus Software will also demo an exciting new
Apple iPhone prototype application that will allow artists to control
Deadline remotely anytime, anywhere.

Prime Focus will also be opening up submissions to its Krakatoa image
contest at the show.  Artists must submit an image or animation that
follows the theme of "EARTH, WIND, AIR AND FIRE," with the winning work
receiving a Prime Focus Software bundle worth $2,500. Those interested can
obtain a free evaluation license of Krakatoa by filling out the license
request form at
http://software.primefocusworld.com/software/products/krakatoa/download/.
All entries must be emailed to siggraph-contest@primefocusworld.com on or
before October 1st. For complete contest details, including submission
formats, visit http://software.primefocusworld.com.

About Prime Focus
Prime Focus is one of the world's largest Visual Entertainment Services
groups, specialising in providing creative and technical services for the
film, broadcast, commercials, music, gaming, internet and media industries.
With a market capitalisation of $140m USD, it operates nine facilities in
India, four in the UK and four in North America, offering clients access to
a talent pool of over 600 visual effects artists worldwide.

Over the last 11 years, Prime Focus has played a pioneering role in
embracing digital entertainment technologies, and today offers an
end-to-end service deploying robust, best-in-class technology platforms to
create a delivery pipeline that lets its customers effectively manage the
creative process.

Prime Focus is a market leader in its field, ranked number one in India and
number four in the highly competitive UK market. Part of its success has
been due to the care and attention it pays to clients at a local level
(running studios in London, Mumbai, Chennai, Hyderabad, Goa, Bangalore, Los
Angeles, New York, Winnipeg and Vancouver) whilst leveraging the talent,
resources and cost advantages of its global infrastructure.

Prime Focus is a public stock company with shares traded in the Mumbai and
National Stock exchanges in India (Symbol - PRIMEFOCUS). Prime Focus also
owns and operates Prime Focus London plc (Symbol - PFO), which is publicly
traded in the LSE's AIM market. For more information, please visit
www.primefocusworld.com.