CBEEBIES SHOW NUMBERJACKS CONTINUES EXPANSION ADDING UP TO A BIG HIT

·                    Countdown to launch of new second series on CBeebies
·                    Numberjacks debut on Red Button service
·                    New DVD Special release during summer holidays
Open Mind Productions announce several new developments as part of on-going expansion plans for award-winning property, Numberjacks (www.numberjacks.co.uk <http://www.numberjacks.co.uk/> ). A second series for the hit children's show is set to premiere on CBeebies from October 2009 and will include 20 x 15 minute new episodes in addition to the original 45 x 15 minutes, aimed at preschoolers and parents.  Numberjacks will also debut on the Red Button service from October 2009, offering the young audience a fully interactive experience with a new quiz.  Open Mind Productions and ITV DVD have also co-produced a DVD Special, Numberjacks: Seaside Adventure, scheduled for release on 3 August 2009.
 
Following the popularity and ratings hit of the first series which began airing on CBeebies in October 2006, Numberjacks continues to build on its success with a brand new series premiering from the week commencing October 2009 The new series will follow the same award-winning format with a mix of animation and live action that offers children an early introduction to numbers, maths and problem solving, combined with adventure, comedy and entertainment.  In addition, children will be able to press the Red Button to access a new Numberjacks interactive quiz available for the first time in October 2009.
 
Open Mind Productions continue to enjoy a strong relationship with ITV DVD who have successfully sold over 200,000 DVDs since 2007.  The next DVD release, Numberjacks: Seaside Adventure, will feature a special 45-minute episode that will be available from 3 August 2009.  This co-production between ITV DVD and Open Mind Productions has also opened up opportunities for other licensees including Egmont who have produced a 'seaside' themed edition of Numberjacks Magazine featuring a raft of offers and features.

Nick Underwood, Commercial Director, Open Mind Productions, comments; "This sequence of key developments forms part of our on-going strategy and commitment to establishing Numberjacks as a much-loved household name through children and their families enjoying maths and numbers together. As we continue to add to our long-term licensing programme, we are confident that Numberjacks will result in more children connecting to numbers, shapes and problem-solving a fun way that relates to every day life both on and off air."
 
Michael Carrington, Controller, BBC, comments; "CBeebies is committed to providing a platform for young viewers to enjoy learning through fun and Numberjacks has the winning formula to achieve just that.  Linking closely to the Early Foundation Stage curriculum, Numberjacks has high production values and creativity mixed with comedy and adventure making this show a firm favourite amongst our audience."
 
Chris Ellis, creator and writer of Numberjacks, Open Mind Productions; "As a television show, Numberjacks is a very accessible way for parents to join in with their children's learning. And also it's interesting that primary education is in a period of change, and teachers are looking for new ways to engage and motivate children, especially with a subject like maths.  Numberjacks offers teachers and children a very exciting mix of creativity and challenge, and can really help children to become resourceful and independent learners."
 
Numberjacks is the highest ranking modern TV show at no.3 in The Times Online's
'Top 10 Best Educational TV Programmes Ever' (*October 2008)
Numberjacks listed as no.1 most "educationally beneficial" children's programme in Dr Tanya Byron's 2008 Viewtrition Report for Freeview on the health of UK children's television

Find the Numberjacks on stand 630 at Brand Licensing Show 2009.
 
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