MINNEAPOLIS (July 15,2009) -- Life is a beach and youngsters are enjoying their customizable SpongeBob SquarePants toys free with Burger King Kids' Meals, despite their clumsy dad, in "Look Out/SpongeBob." The new campaign from Campbell Mithun/Minneapolis, called upon the talents of award-winning colorist Sue Lakso of CRASH+SUES, the full-service postproduction company.
The spot opens with Nickelodeon's animation of SpongeBob and his friend Patrick on a beach. Director Mike Bigelow of Gartner, Inc. shot the live-action beach sequence, which opens with the dad wreaking havoc with the surfboard that he has hoisted on his shoulder despite the 'NO SURFING' sign posted. As he makes his way through the crowd, the hapless fellow swings around, knocking over a man who then falls into an elaborate sandcastle. Mayhem ensues as the would-be surfer takes out a lifeguard whose fall tips over a beach umbrella that ultimately gets tangled in a young boy's kite. While his son and daughter cringe at their dad's behavior, it doesn't effect their good time, as they relish Burger King Kids' Meals and play with the SpongeBob toys that were included with their purchase.
Sue Lakso transferred Bigelow's film on the C-Reality telecine and color corrected with the da Vinci 2K+ system. She pushed the spot's bright primary colors and used secondaries extensively to make the man's bright yellow surfboard pop while toning down the kids' apple fries so they didn't look like golden French fries. She also balanced the lighting in some scenes to finesse hot and dark exposures on the beach. Matthew Jensen assisted Lakso, and Kathy Yanko produced the project for CRASH+SUES. The spot ends with a VFX shot of a giant wave washing a Burger King restaurant ashore, which was provided by Nickelodeon.
CRASH+SUES is an award-winning post production company specializing in the seamless integration of cg, visual fx, animation, motion graphics + design, color correction, creative editing, finishing, audio and multimedia services. For additional information, contact executive producer Donna Drewick at 612.338.7947 or visit our website at: www.crashandsues.com.
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The spot opens with Nickelodeon's animation of SpongeBob and his friend Patrick on a beach. Director Mike Bigelow of Gartner, Inc. shot the live-action beach sequence, which opens with the dad wreaking havoc with the surfboard that he has hoisted on his shoulder despite the 'NO SURFING' sign posted. As he makes his way through the crowd, the hapless fellow swings around, knocking over a man who then falls into an elaborate sandcastle. Mayhem ensues as the would-be surfer takes out a lifeguard whose fall tips over a beach umbrella that ultimately gets tangled in a young boy's kite. While his son and daughter cringe at their dad's behavior, it doesn't effect their good time, as they relish Burger King Kids' Meals and play with the SpongeBob toys that were included with their purchase.
Sue Lakso transferred Bigelow's film on the C-Reality telecine and color corrected with the da Vinci 2K+ system. She pushed the spot's bright primary colors and used secondaries extensively to make the man's bright yellow surfboard pop while toning down the kids' apple fries so they didn't look like golden French fries. She also balanced the lighting in some scenes to finesse hot and dark exposures on the beach. Matthew Jensen assisted Lakso, and Kathy Yanko produced the project for CRASH+SUES. The spot ends with a VFX shot of a giant wave washing a Burger King restaurant ashore, which was provided by Nickelodeon.
CRASH+SUES is an award-winning post production company specializing in the seamless integration of cg, visual fx, animation, motion graphics + design, color correction, creative editing, finishing, audio and multimedia services. For additional information, contact executive producer Donna Drewick at 612.338.7947 or visit our website at: www.crashandsues.com.
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