SHUEISHA'S YOKUWAKARU GENDAI MAHOU IS TOP NEW SIMULCAST CRUNCHYROLL

Magic and Mayhem Arrive to Lead Weekend at the Number One Online Destination
for Anime and Asian Entertainment

San Francisco, CA (July 16, 2009) -- Crunchyroll, the number one online
destination for anime and Asian entertainment, announced today that
YOKUWAKARU GENDAI MAHOU, the Shueisha-produced anime adaptation of its own
hit light novel series of the same name, debuted as the top new simulcast
(Saturdays starting on 7/11 at 10:00 am PDT) for the summer season. More
information can be found at <http://www.crunchyroll.com/gendaimahou>.

"This is an amazing title," states Rob Pereyda Crunchyroll Vice President of
Licensing. "For over eight decades, Shueisha has been at the forefront of
global publishing and original IP development, and now as a producer it
continues its storied tradition of success. The extraordinary response to
YOKUWAKARU GENDAI MAHOU is no surprise"

Shueisha General Manager of Rights & Merchandising Division Naoki Watanabe
states, "We are ecstatic about the initial response to YOKUWAKARU GENDAI
MAHOU. We are particularly proud of this title as both a publisher and
producer and are thrilled that it has found an audience through
Crunchyroll."

YOKUWAKARU GENDAI MAHOU is available in the world outside of Asia. As part
of a free preview to promote new subscriptions, the first episode of the
title was made available to subscribers and non-subscribers one hour after
Japanese broadcast. Subsequent episodes will be exclusively available to
Anime Members one hour after Japanese broadcast, and to the general public
one week after its Japanese broadcast.

Title Synopsis:

YOKUWAKARU GENDAI MAHOU
The story revolves around Koyomi Morishita, a clumsy high school freshman
girl who is often mistaken for a grade-schooler because of her shortness.
Koyomi becomes a disciple of Misa Anehara, a 25-year-old graduate student
who happens to be one of the most powerful modern-day magicians.

About Crunchyroll

Crunchyroll is an online video service and community that offers full-length
episodes and movies of the very best in Japanese anime and Asian
entertainment. Crunchyroll's content is provided by Asian media leaders
including TV TOKYO, Shueisha, d-rights, Fuji Creative Corporation, Pony
Canyon, Yomiuri Telecasting Corporation, Toei Animation, Gonzo, Munhwa
Broadcasting Corporation America, and many others.

Crunchyroll was founded in June 2006 and has offices in San Francisco and
Tokyo. Crunchyroll is a pioneer and innovator in the Japanese anime industry
and the only video service in the world to offer hit programs like NARUTO
SHIPPUDEN, GINTAMA and many others online to its subscribers within one hour
of its Japanese broadcast. Crunchyroll is a member of the Association of
Japanese Animations (AJA) and the Licensing International Merchandisers
Association (LIMA) and is funded by leading venture capital firm, Venrock.