And St Trinian's is again set to take the country by storm as producer Fragile
Films confirm that a new movie, ST TRINIAN'S® II: The
Legend of Fritton's Gold, is now in production. Filmed at the world-famous
Ealing Studios and distributed in the UK by Entertainment Film Distributors, it
is due for release in December this year.
ST TRINIAN'S®
II: The Legend of Fritton's Gold sees the
return of many stars from the first film, such as Rupert Everett, Colin Firth,
Jodie Whittaker and Celia
Imrie as well as the arrival of several high-profile new cast members including
David Tennant of Dr Who, Sarah Harding from Girls Aloud and Montserrat Lombard
of Ashes to Ashes...
St Trinian's potential, not only in cinemas but as a brand, is clearly
enormous. The filmmakers have recognised that brand potential and also found the
perfect licensing partner to make it happen. As filming on the second movie in
the St Trinian's franchise goes into production, Rocket Licensing is delighted
to announce that it has been retained to represent licensing for the franchise.
Today's teens are more independent, style-conscious and self-confident
than ever and the quirky, irreverent associations of the St Trinian's brand
mirror those moods. Add a vast potential market taking in both teen girls and
gift buyers of all ages, and it's hardly surprising that Rocket is looking at a
wide range of key product categories to lead the brand's charge into the High Street.
The obvious initial opportunities include such categories as apparel,
accessories, personal care and paper and stationery. However, with Rocket is
also looking at a wide range of other categories, including mobile phone and PC
accessories, toys, gifts, food, and footwear.
Charlie Donaldson, Joint Managing Director of Rocket Licensing, says: "As
a brand St Trinian's lends itself perfectly to unique, quirky, irreverent and
stylish product. The popularity of the first movie and the enormous public and
media interest in the new film will support and enhance the effective, exciting
and innovative licensing programme that we are already building. We are very excited about this
opportunity."
James
Spring, Managing Director of Ealing Studios and Fragile Films says: "The appeal
of St Trinian's is thanks to its cheeky, cool and rebellious qualities and these
are all attributes that really click with today's teen and youth audiences
therefore expanding the franchise into the consumer product market at this time
feels like a very natural evolution for the brand!".
About Rocket Licensing:
Rocket Licensing is a London
based independent licensing and brand development company, launched in January
2007. It manages a select and balanced portfolio of clients and brands,
including Atari, MGM, HBO, Harper Collins US, Decode and AM Heath. www.rocketlicensing.com
