International
representation deals signed for Monty Python and Pinky and Perky
PPC Enterprises has announced
major international sub-agency representation deals for two of its hottest
brands: Monty Python and Pinky and Perky.
The new deals will see both
brands taken into new territories by two hugely respected agencies: Alicom will
be representing them in Scandinavia, whilst Grahame Grassby will be taking the
reins in Australia and New Zealand.
Pinky and Perky are the stars of a new CGI series that has proved a
massive hit since debuting last year on the BBC - ratings have been huge in the
UK and the show is set to air on France 3
and ABC in Australia later this year, with sales also confirmed in the Nordics.
A flurry of licensing activity has surrounded the pigs and PPCE has already
signed deals for toys, console and CD Rom games, and a stage show.
Evergreen favourite Monty Python is celebrating its 40th
birthday this year and currently riding a wave of popularity - interest in the
original sketch shows has been so high that an official Python channel has been
created on YouTube, whilst DVDs of classic Python movies such as 'The Life of Brian'
are selling like hot cakes. PPCE has been busy signing deals and licenses are
now in place for voice key chains, dress-up, branded T-shirts, SWP machines and
greeting cards.
Mark Hurry, PPCE Legal and
Commercial Director, is excited about the prospects for both brands: "Both
these brands are absolutely red hot in the UK at present and we have chosen two
very capable agencies to take them forward in Scandinavia and Australia/NZ,
where I'm sure they will do equally well."
