Philadelphia, PA, June 26, 2009-- Cisco Systems and LG had approximately $10.2 million of combined broadcast exposure in the summer blockbuster "Transformers: Revenge of the Fallen," according to Front Row Analytics, a leading firm that specializes in conducting analyses for product placement in TV and film, sporting and entertainment events, and venue naming rights.
Cisco, a leader in technology services and LG, a world class consumer electronics company, showcased their products with 1 minute and 47 seconds of on-screen exposure. According to Front Row Analytics' estimation, the value of cumulated on-screen exposure is $10,203,724 million. This value was derived by using a metric developed from the overall theater viewers, exposure time and the value attributed to each viewer.
"The product integration in 'Transformers' is an unobtrusive way for Cisco and LG to continue showcasing their products to a mass audience, proving that they are the leaders in their industry," said Eric Smallwood, Project Management Vice President for Front Row Analytics.
The opening of "Transformers: Revenge of the Fallen" received a box office estimation of $60.6 million.
Cisco, a leader in technology services and LG, a world class consumer electronics company, showcased their products with 1 minute and 47 seconds of on-screen exposure. According to Front Row Analytics' estimation, the value of cumulated on-screen exposure is $10,203,724 million. This value was derived by using a metric developed from the overall theater viewers, exposure time and the value attributed to each viewer.
"The product integration in 'Transformers' is an unobtrusive way for Cisco and LG to continue showcasing their products to a mass audience, proving that they are the leaders in their industry," said Eric Smallwood, Project Management Vice President for Front Row Analytics.
The opening of "Transformers: Revenge of the Fallen" received a box office estimation of $60.6 million.
Cisco's video conferencing technology appeared in several scenes, along with LG's cell phone, computer, and LCD TVs. 'Transformers' also had several brand appearances by Audi, Apple, Budweiser, U-Haul, Ford, Mountain Dew, Southwest Airlines, and several GM products including Chevrolet: Saturn; and GMC.
About Front Row Analytics Front Row Analytics is the sponsorship analysis arm of Front Row Marketing Services. Front Row Marketing Services, a subsidiary of Comcast-Spectacor, and is based in Philadelphia, PA with offices in or near Detroit, MI; Portland, ME; Kansas City, MO; Cleveland, OH; Miami, FL; Orlando, FL; Des Moines, IA; Loveland, CO; San Jose, CA; Vancouver, BC; London, ON; and Birmingham, UK. Front Row generates incremental revenue for public assembly venues and stadiums, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 35 accounts.
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), two Philadelphia arenas, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 80 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.
About Front Row Analytics Front Row Analytics is the sponsorship analysis arm of Front Row Marketing Services. Front Row Marketing Services, a subsidiary of Comcast-Spectacor, and is based in Philadelphia, PA with offices in or near Detroit, MI; Portland, ME; Kansas City, MO; Cleveland, OH; Miami, FL; Orlando, FL; Des Moines, IA; Loveland, CO; San Jose, CA; Vancouver, BC; London, ON; and Birmingham, UK. Front Row generates incremental revenue for public assembly venues and stadiums, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 35 accounts.
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), two Philadelphia arenas, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 80 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.
