Pre-school brand Super WHY adds to its momentum in the UK Bulldog Licensing looks set to add to the licensing programme for innovative pre-school property Super WHY after the brand received plenty of attention from UK licensees at the recent Licensing International Expo in Las Vegas.
In the US, Super WHY has rapidly built an impressive fan base of kids and families - and an eagerly anticipated toy line from Learning Curve has just launched at Toys"R"Us. On Saturday June 13, every Toys"R"Us store in the country played host to an exclusive Super WHY Play Day event, packed with storytelling, reading-focused games, activities andfree gifts. The coast-to-coast celebration introduced an outstanding initial assortment of learning and role-playing items, books, puzzles, and games inspired by the popular series and its mission of helping kids learn to read - and learn to love reading.
Super WHY is the only preschool property created to teach kids the fundamentals of reading through interactive storybook adventures. The award-winning animated series is also proving to be a huge hit on Nick Jr in the UK, regularly bringing in more than 150,000 viewers and peaking at over 230,000; the show is stripped across Nick Jr.'s weekday schedule at a prime 6:30pm slot.
The critically-acclaimed series features a team of superhero friends with literacy-based powers, who jump into books for answers to everyday pre-school problems and challenges. The home viewer is the superhero sidekick, who is encouraged to participate in the fun and learning. The standout, multifaceted program focuses on the learning escapades ever curious and resourceful 6-year-old Whyatt Beanstalk (Jack's younger brother), Red of "Little Red Riding Hood" fame, Littlest Pig from "The Three Little Pigs" and Princess Pea, daughter of the star from the classic "The Princess and The Pea." As soon as a problem arises, Whyatt calls his friends to the Book Club, where they transform into superheroes with reading powers: Alpha Pig with Alphabet Power, Wonder Red with Word Power, Princess Presto with Spelling Power, Super Why with the Power to Read and Super YOU with the Power to Help.
Bulldog already has a strong licensing programme in place for the brand - Cesar has been signed for hanging and boxed dress-up, RC2 is on board as master toy licensee, whilst Melbry Events is conducting a series of events in shopping malls across the UK, where kids get the chance to meet their heroes from the show.
"Super WHY has huge potential," comments Bulldog MD Rob Corney, "the show is already phenomenally popular and the levels of interest in Las Vegas were amazing. I feel sure that the brand can establish itself as one of the biggest pre-school properties out there."
About Out of the Blue Enterprises
Out of the Blue Enterprises is dedicated to developing a groundbreaking portfolio of individually-targeted children's entertainment properties under the direction of a proven management team led by Co-Founders Angela C. Santomero, M.A. developmental Psychology from Teachers College, Columbia University and a Creator of the preschool entertainment phenomenon, Blue's Clues, and Samantha Freeman, MBA from Harvard Business School and former Nickelodeon entertainment executive with extensive children's marketing experience. The company creates breakthrough, interactive and curriculum-based entertainment concepts that span a variety of viable platforms, including television, video, publishing and consumer products. In doing so, Out of the Blue stimulates the minds of kids and families, involves them in fresh and original ways and elevates their educational entertainment experiences to a whole new level.
About Bulldog Licensing Limited
Bulldog Licensing is proud to represent a number of the world's leading brands.
Nominated for the Kidscreen Licensing Agency of the Year award 2009, Bulldog operates a streamlined approach to licensing which means that Licensors benefit from the company's ability to react quickly to the demands of licensees and retailers.
Bulldog both works with companies developing IP to ensure it is fit-for-purpose in the commercial world and creates licensing programmes for existing brands. Within the portfolio, Bulldog represents the BTHA's Collectable Toy of the Year Gogo's Crazy Bones, the BBC's ratings smash hit and playground craze Thumb Wrestling Federation and market-leading sentiment brand Little Ewe.
Before founding Bulldog, the company's managing director, Rob Corney worked at major licensing companies, developing programmes for worldwide brands including Thunderbirds, Teenage Mutant Ninja Turtles, Microsoft and Pokemon. He uses this experience to deliver strong commercial opportunities and adopts a hands-on approach, working with licensors, licensees and retailers to maximise the potential of each property.
Bulldog already has a strong licensing programme in place for the brand - Cesar has been signed for hanging and boxed dress-up, RC2 is on board as master toy licensee, whilst Melbry Events is conducting a series of events in shopping malls across the UK, where kids get the chance to meet their heroes from the show.
"Super WHY has huge potential," comments Bulldog MD Rob Corney, "the show is already phenomenally popular and the levels of interest in Las Vegas were amazing. I feel sure that the brand can establish itself as one of the biggest pre-school properties out there."
About Out of the Blue Enterprises
Out of the Blue Enterprises is dedicated to developing a groundbreaking portfolio of individually-targeted children's entertainment properties under the direction of a proven management team led by Co-Founders Angela C. Santomero, M.A. developmental Psychology from Teachers College, Columbia University and a Creator of the preschool entertainment phenomenon, Blue's Clues, and Samantha Freeman, MBA from Harvard Business School and former Nickelodeon entertainment executive with extensive children's marketing experience. The company creates breakthrough, interactive and curriculum-based entertainment concepts that span a variety of viable platforms, including television, video, publishing and consumer products. In doing so, Out of the Blue stimulates the minds of kids and families, involves them in fresh and original ways and elevates their educational entertainment experiences to a whole new level.
About Bulldog Licensing Limited
Bulldog Licensing is proud to represent a number of the world's leading brands.
Nominated for the Kidscreen Licensing Agency of the Year award 2009, Bulldog operates a streamlined approach to licensing which means that Licensors benefit from the company's ability to react quickly to the demands of licensees and retailers.
Bulldog both works with companies developing IP to ensure it is fit-for-purpose in the commercial world and creates licensing programmes for existing brands. Within the portfolio, Bulldog represents the BTHA's Collectable Toy of the Year Gogo's Crazy Bones, the BBC's ratings smash hit and playground craze Thumb Wrestling Federation and market-leading sentiment brand Little Ewe.
Before founding Bulldog, the company's managing director, Rob Corney worked at major licensing companies, developing programmes for worldwide brands including Thunderbirds, Teenage Mutant Ninja Turtles, Microsoft and Pokemon. He uses this experience to deliver strong commercial opportunities and adopts a hands-on approach, working with licensors, licensees and retailers to maximise the potential of each property.
