Online Marketplace to Open in Fall 2009
(May 27, 2009 - LICENSING EXPO - Las Vegas, Nevada) - Corus Entertainment Inc.'s Nelvana Enterprises and Ty's Toy Box, a Brand Performance company, have teamed up to open a one-of-a-kind branded online retail marketplace in Canada. Set to launch this fall, the retail website, www.TysToyBox.ca, will be a complement to Ty's Toy Box successful U.S.-based site, but will focus exclusively on merchandise featuring characters from shows that air on Corus Kids' Treehouse and YTV channels, including The Backyardigans and Max & Ruby.
Under the agreement, the site will sell merchandise based on Nelvana Studio productions, as well as from other content partners whose shows broadcast on Treehouse and YTV, such as Nickelodeon (The Backyardigans) and Chorion. Like the Ty's Toy Box U.S. site, which offers over 10,000 TV and movie character licensed products that are often hard to find at other retail locations, the Canadian site will list merchandise by brand for quick recognition and easy accessibility by shoppers. Items for sale will include toys, home furnishings, stationery, apparel and giftware.
"This deal represents the first time that Ty's Toy Box has offered an online retail experience in Canada under one all-encompassing television brand," said Mark Northwood, Vice President, Worldwide Licensing, Nelvana Enterprises. "The agreement will exemplify our various partnerships as products will be sold from different content partners who have recognized the benefits of strategically aligning themselves with Corus Kids in Canada in areas such as merchandise licensing, home entertainment and live stage shows."
"When it comes to children's television entertainment in Canada, there is no better content partner than Corus, and we are thrilled to be working with them to launch our retail presence in Canada," said Ty Simpson, CEO of Brand Performance, parent company for Ty's Toy Box. "This partnership will leverage Corus' expertise in children's licensed character products and our unique knowledge and capabilities in building brands and retail programs online to create the largest kids online marketplace in Canada."
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children's book publishing and children's animation. The company's multimedia entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.
About Ty's Toy Box, LLC
Ty's Toy Box, LLC (www.TysToyBox.com) is a leading multi-channel e-tailer of licensed character brands, specializing in the creation, management, marketing and fulfillment of comprehensive, dedicated marketplaces that carry the full breadth of officially licensed product available for each brand. One of the Brand Performance companies, TysToyBox.com has been responsible for launching breakthrough entertainment brands and cultural favorite classic characters online via its toy and merchandise stores, becoming a leading e-tail destination for character fans worldwide. Currently, TysToyBox.com features such popular brands as Yo Gabba Gabba™, Super Why!™, Curious George™, Wow Wow Wubbzy™, Care Bears™, Ben 10™, Barney™, Caillou™, Max & Ruby™ and others. For more information, visit the corporate site at www.BrandPerformance.com
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(May 27, 2009 - LICENSING EXPO - Las Vegas, Nevada) - Corus Entertainment Inc.'s Nelvana Enterprises and Ty's Toy Box, a Brand Performance company, have teamed up to open a one-of-a-kind branded online retail marketplace in Canada. Set to launch this fall, the retail website, www.TysToyBox.ca, will be a complement to Ty's Toy Box successful U.S.-based site, but will focus exclusively on merchandise featuring characters from shows that air on Corus Kids' Treehouse and YTV channels, including The Backyardigans and Max & Ruby.
Under the agreement, the site will sell merchandise based on Nelvana Studio productions, as well as from other content partners whose shows broadcast on Treehouse and YTV, such as Nickelodeon (The Backyardigans) and Chorion. Like the Ty's Toy Box U.S. site, which offers over 10,000 TV and movie character licensed products that are often hard to find at other retail locations, the Canadian site will list merchandise by brand for quick recognition and easy accessibility by shoppers. Items for sale will include toys, home furnishings, stationery, apparel and giftware.
"This deal represents the first time that Ty's Toy Box has offered an online retail experience in Canada under one all-encompassing television brand," said Mark Northwood, Vice President, Worldwide Licensing, Nelvana Enterprises. "The agreement will exemplify our various partnerships as products will be sold from different content partners who have recognized the benefits of strategically aligning themselves with Corus Kids in Canada in areas such as merchandise licensing, home entertainment and live stage shows."
"When it comes to children's television entertainment in Canada, there is no better content partner than Corus, and we are thrilled to be working with them to launch our retail presence in Canada," said Ty Simpson, CEO of Brand Performance, parent company for Ty's Toy Box. "This partnership will leverage Corus' expertise in children's licensed character products and our unique knowledge and capabilities in building brands and retail programs online to create the largest kids online marketplace in Canada."
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children's book publishing and children's animation. The company's multimedia entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.
About Ty's Toy Box, LLC
Ty's Toy Box, LLC (www.TysToyBox.com) is a leading multi-channel e-tailer of licensed character brands, specializing in the creation, management, marketing and fulfillment of comprehensive, dedicated marketplaces that carry the full breadth of officially licensed product available for each brand. One of the Brand Performance companies, TysToyBox.com has been responsible for launching breakthrough entertainment brands and cultural favorite classic characters online via its toy and merchandise stores, becoming a leading e-tail destination for character fans worldwide. Currently, TysToyBox.com features such popular brands as Yo Gabba Gabba™, Super Why!™, Curious George™, Wow Wow Wubbzy™, Care Bears™, Ben 10™, Barney™, Caillou™, Max & Ruby™ and others. For more information, visit the corporate site at www.BrandPerformance.com
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