HIT ENTERTAINMENT PARTNERS WITH PLEASURECAST ON NEW 'THOMAS TOWN' ATTRACTION IN JAPAN

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2 June 2009, International Licensing Show Las Vegas - HIT Entertainment, one of the world's leading independent producers and rights owners of children's entertainment and Pleasurecast, the Attractions division of Bandai Namco Group, a leading attractions operator in Japan, are set to launch the country's first Thomas Town attraction in Shinmisato.
 
Located within a brand new shopping centre adjacent to Shin-Misato Station, Thomas Town Shinmisato is approximately 45 minutes from Tokyo Station.  Thomas Town has five themed zones including English Market Place that serves as the heart of the attraction and is the main zone for themed events such a mini-live stage shows and carnival events.  This fully immersive experience also offers children the special use of Thomas & Friends currency to pay for rides and games throughout Thomas Town.
 
Thomas Town Shinmisato will also feature:
 
Attraction Zone that will feature a Thomas & Friends dark ride and a Cranky play structure.
An Educational and Craft Area with a library and activity area for boys and girls.
Café and Museum that offers a quintessentially English setting for mothers to relax.
A Thomas Retail shop including exclusive Thomas Town merchandise and imported product.
 
Pleasurecast is set to open Thomas Town Shinmisato in September 2009 with further plans to open up to 15 Thomas Town attractions in shopping malls across Japan.  Pleasurecast has partnered with the UK-based design company RMA Limited who were also commissioned by HIT Entertainment and Drayton Manor Theme Park in 2008 to design and project manage Thomas Land in the UK.
 
Frank Foley, General Manager Asia HIT Entertainment commented, "We are absolutely delighted to be working with Pleasurecast to deliver such a unique attraction for young Thomas fans in Japan.  Pleasurecast is one of the most highly regarded and respected attractions operators in the country.  The depth and breadth of the Company's success is easily demonstrated in their portfolio of existing attractions in Japan including Nanja Town and Character World and we are thrilled to be working with them on Thomas Town."
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