NEW YORK, NY - June 4, 2009 - FilmTecknarna (www.FilmTecknarna.com), the
legendary storytelling and design house based in Stockholm and serving
commercial clients all over the world, recently announced the company's
expansion to the United States. Under the direction of Executive Producer Bill
Hewes, the initial FilmTecknarna offices will house a full studio in New York
City within the next year, significantly strengthening the company's presence
in the U.S. market. The company will be repped stateside by Judy Wolff (East
Coast), Hilly Reps (Midwest), Reber Covington (West Coast) and Hesty Reps
(Canada).
FilmTecknarna is known for its groundbreaking work, including music videos for
Madonna ('Music') and Franz Ferdinand ('Take Me Out'), high profile ad
campaigns (Absolut, BMW, Boddingtons, Ikea, McDonald's, Hummer, Southern
Comfort) and short films ('Lies,' directed by Jonas Odell, won the Special
Jury Prize for Best International Short Film at this year's Sundance film
festival).
"We have looked forward to deepening our presence in the States for some years
now," says Lars Ohlson, who co-founded FilmTecknarna (with classmates Jonas
Odell and Stig Bergqvist) and now serves as the company's CEO. "We love to
tell compelling stories through unique design, and feel we can do it more and
better by expanding our presence into the US market."
legendary storytelling and design house based in Stockholm and serving
commercial clients all over the world, recently announced the company's
expansion to the United States. Under the direction of Executive Producer Bill
Hewes, the initial FilmTecknarna offices will house a full studio in New York
City within the next year, significantly strengthening the company's presence
in the U.S. market. The company will be repped stateside by Judy Wolff (East
Coast), Hilly Reps (Midwest), Reber Covington (West Coast) and Hesty Reps
(Canada).
FilmTecknarna is known for its groundbreaking work, including music videos for
Madonna ('Music') and Franz Ferdinand ('Take Me Out'), high profile ad
campaigns (Absolut, BMW, Boddingtons, Ikea, McDonald's, Hummer, Southern
Comfort) and short films ('Lies,' directed by Jonas Odell, won the Special
Jury Prize for Best International Short Film at this year's Sundance film
festival).
"We have looked forward to deepening our presence in the States for some years
now," says Lars Ohlson, who co-founded FilmTecknarna (with classmates Jonas
Odell and Stig Bergqvist) and now serves as the company's CEO. "We love to
tell compelling stories through unique design, and feel we can do it more and
better by expanding our presence into the US market."
A veteran of American commercial advertising, Hewes has known and admired
FilmTecknarna's work for years, and admits to being delighted for the
opportunity to launch the company's ambitious foray into the United States.
Described by Hewes as a group of "very creative and eccentric artists,"
FilmTecknarna has grown and thrived through storytelling that is at once
experimental and accessible. While the company's directors possess highly
individual creative and directorial points of view, they excel at and through
collaboration, especially with each other:
"At the heart of this company is a profound visual creativity and critical
intelligence," says Hewes. "As eclectic, offbeat, and original as everyone is,
there is also a steadfast focus on the project and message at hand. Whatever
the assignment is, FilmTecknarna directors will frequently team up with each
other, while simultaneously collaborating with the agency, to create the most
inventive language for a brand's story."
Ohlson concludes, "It is a thrilling experience to work with American artists,
directors, and agencies. In particular it's a great time to be a
design-oriented production company, as agencies increasingly gravitate to this
aesthetic for their commercial-making. The fact that American agencies are
already comfortable with design-infused motion graphics makes it much easier
for companies like ours to take our creativity and passion to the next level.
Their courage to express a campaign in a truly different way makes for both
exciting projects and genuine creative challenges for our directors, and that
is what directors like ours live for. We want people coming to us thinking
that they can't wait to see what FilmTecknarna directors will do with their
ideas."
About FilmTecknarna
Stockholm's FilmTecknarna was created by Lars Ohlson, Jonas Odell, and Stig
Bergqvist out of their common passion for graphic art and animation. The trio
fueled their passion by designing, creating, and illustrating a long list of
film projects, seamlessly migrating into Sweden's fledging commercial market
in the 1990's. FilmTecknarna's impressive body of work includes a series of
high-profile and award-winning films, music videos, TV series, and commercials
for both the Nordic and international markets. The company naturally evolved
into a storytelling and design production studio, creating classic 2D
animation, CGI, and 3D animation, as well as live action.
FilmTeckNarna's directors are Jonas Odell, David Nord, Johanna Andersson,
Jessica Laurén, Boris Nawratil, Stig Bergqvist and Jonas Dahlbeck.
In the United States the company is repped by Judy Wolff (East Coast), Hilly
Reps (Midwest), Reber Covington (West Coast) and Hesty Reps (Canada).
More information may be found at www.FilmTecknarna.com
FilmTecknarna's work for years, and admits to being delighted for the
opportunity to launch the company's ambitious foray into the United States.
Described by Hewes as a group of "very creative and eccentric artists,"
FilmTecknarna has grown and thrived through storytelling that is at once
experimental and accessible. While the company's directors possess highly
individual creative and directorial points of view, they excel at and through
collaboration, especially with each other:
"At the heart of this company is a profound visual creativity and critical
intelligence," says Hewes. "As eclectic, offbeat, and original as everyone is,
there is also a steadfast focus on the project and message at hand. Whatever
the assignment is, FilmTecknarna directors will frequently team up with each
other, while simultaneously collaborating with the agency, to create the most
inventive language for a brand's story."
Ohlson concludes, "It is a thrilling experience to work with American artists,
directors, and agencies. In particular it's a great time to be a
design-oriented production company, as agencies increasingly gravitate to this
aesthetic for their commercial-making. The fact that American agencies are
already comfortable with design-infused motion graphics makes it much easier
for companies like ours to take our creativity and passion to the next level.
Their courage to express a campaign in a truly different way makes for both
exciting projects and genuine creative challenges for our directors, and that
is what directors like ours live for. We want people coming to us thinking
that they can't wait to see what FilmTecknarna directors will do with their
ideas."
About FilmTecknarna
Stockholm's FilmTecknarna was created by Lars Ohlson, Jonas Odell, and Stig
Bergqvist out of their common passion for graphic art and animation. The trio
fueled their passion by designing, creating, and illustrating a long list of
film projects, seamlessly migrating into Sweden's fledging commercial market
in the 1990's. FilmTecknarna's impressive body of work includes a series of
high-profile and award-winning films, music videos, TV series, and commercials
for both the Nordic and international markets. The company naturally evolved
into a storytelling and design production studio, creating classic 2D
animation, CGI, and 3D animation, as well as live action.
FilmTeckNarna's directors are Jonas Odell, David Nord, Johanna Andersson,
Jessica Laurén, Boris Nawratil, Stig Bergqvist and Jonas Dahlbeck.
In the United States the company is repped by Judy Wolff (East Coast), Hilly
Reps (Midwest), Reber Covington (West Coast) and Hesty Reps (Canada).
More information may be found at www.FilmTecknarna.com
