Autodesk Software Breathes Life into "Little Krishna" Animated Series First Indian Production Acquired by Nickelodeon

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San Rafael, Calif., June 22, 2009-Autodesk, Inc. (NASDAQ: ADSK) today
announced that one of India's leading animation studios - BIG Animation, a
Reliance ADAG Company - used Autodesk Maya software to animate the magical
worlds of the new "Little Krishna" animated series.  The company relied on
the Autodesk Smoke and Autodesk Flame systems for finishing and final
output of the 13-episode program.  "Little Krishna" is a joint production
between The India Heritage Foundation and BIG Animation, and marks the
first time that Nick International (Nickelodeon) has acquired a series
produced in India.

"The best animation talent in India has grown up using Autodesk Maya,"
explained Ashish SK, CEO of BIG Animation. "Since Maya is our 3D platform
we're able to recruit the industry's top artists. Maya is our lifeline for
production. As well, product interoperability and the excellent support we
receive from Autodesk are some of the main reasons we continue to rely on
Maya, Smoke and Flame."

A family-friendly entertainment series, "Little Krishna" unfolds the
chronicles of a beloved prankster and his metamorphosis into India's
legendary heritage character.  More than 300 characters are featured in the
series. BIG Animation relied on its Maya-centric pipeline to efficiently
build, animate and manage the signature characters and detailed scenery
that make this program unique.

"Maya software's flexible architecture enabled us to overcome the
challenges posed by large amounts of facial animation, secondary cloth and
jewelry animation, and complex particle and environmental simulations such
as water, fire and tornadoes," continued Ashish SK. "We used Maya nCloth
for clothing and the new Maya Muscle system for character rigging. The
Geometry Point Cache system also helped reduce time and errors, and allowed
lighting artists to work with files that already had surface data
incorporated into animations. Python scripting opened up a new level of
interactivity, letting us script and develop our own crowd simulation
tools."

For "Little Krishna", the design team at BIG Animation thoroughly
researched stylistic aspects of the land of 'Vraj' in Northern India, where
these stories were situated 5,000 years ago. The team researched
backgrounds, art direction, color keys and all other elements, in order to
have countless references from which to determine contemporary styling. It
was essential to convey not only the endearing nature of Krishna in the
physical embodiment of the animated character, but also the authentic
colors, flora and fauna of the Vraj region. Every time Krishna plays his
flute, his surroundings react and move to the music.

"Smoke and Flame were key finishing tools that allowed us to recreate the
vegetation and color palette unique to Vraj," Ashish SK said. "As well, the
seamless metadata exchange between Smoke and Final Cut Pro served us well
in post-production."

BIG Animation completed the series - from ideation to script to screen - in
three and a half years. In this time, the team grew from 45 to 280 people.
The series debuted on the Nick Channel in May 2009 and is currently one of
the two top-rated children's programs in India.

About Autodesk
Autodesk, Inc., is a world leader in 2D and 3D design software for the
manufacturing, building and construction, and media and entertainment
markets. Since its introduction of AutoCAD software in 1982, Autodesk has
developed the broadest portfolio of state-of-the-art Digital Prototyping
solutions to help customers experience their ideas before they are real.
Fortune 1000 companies rely on Autodesk for the tools to visualize,
simulate and analyze real-world performance early in the design process to
save time and money, enhance quality and foster innovation. For additional
information about Autodesk, visit www.autodesk.com.

About BIG Animation
BIG Animation (I) Pvt. Ltd., a Reliance Big Entertainment Pvt. Ltd. Group
Company, has a 60,000-square-foot, state-of-the-art facility with the first
end-to-end quad core studio in Pune. It is on par with the world's leading
studios in terms of infrastructure and technology. The studio's objective
is to create world-class content catering to both domestic and
international markets as an outsourcing vendor; with ancillary emphasis on
original content creation. The studio's mantra is "Ideation to script to
screen, under one roof". With the right blend of expertise in traditional
and modern technical skills, as well as exceptional artistic and managerial
abilities, the studio is creating next-generation animation for feature
films, DTH, television, gaming and more. The studio has acquired multiple
international and domestic awards for its content creation. While setting
up distribution strategies for its 3D series "Little Krishna", BIG
Animation has also successfully set up a 3D feature film pipeline.

Autodesk, AutoCAD, Flame, Maya and Smoke are registered trademarks or
trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates, in
the USA and/or other countries. Python is a registered trademark of Python
Software Foundation. All other brand names, product names or trademarks
belong to their respective holders. Autodesk reserves the right to alter
product offerings and specifications at any time without notice, and is not
responsible for typographical or graphical errors that may appear in this
document.

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