Editrice Giochi Expands Renewal Deal for Board Games
La Nuova F.A.R.O. to Produce \ Edutainment Toy Products, Furniture, and Accessories
For Immediate Release:
(Milan, Italy)(June 10, 2009)--Italy-based Atlantyca Entertainment has secured licensing agreements with two of Italy's top game manufacturers to produce new games and ancillary products for its famed Geronimo Stilton Classic brand. Atlantyca, the original rights holder on the award-winning international kids' brand, manages all licensing in Italy for the classic Geronimo Stilton kids' chapter book series brand as well as worldwide publishing.
A reflection of a very long standing relationship together, leading (Italian) board game publisher Editrice Giochi has signed a renewal deal to develop new updated games and original games for the Geronimo Stilton classic brand. A re-stylized version of the popular "Scrabble" and "Pictionary " are set for a Christmas 2009 release.
In addition, a further agreement was signed between the two companies to produce dedicated board games for Geronimo Stilton's spin-off brands, the popular fantasy book stories Kingdom of Fantasy and character spin-off Tea Sister.
"Editrice Giochi has an outstanding track record for delivering high-quality and innovative products." We have had a long-history with them and are thrilled to be able to continue a relationship which has had enormous success with such a recognized name in the kids game industry," said Maria Giovanna Gurrieri, Director of Licensing. "This new deal complements our long-term objectives for the brand globally and we look forward to working with them in developing new and refreshed game concepts which are certain to be a hit for all Geronimo fans, old and new!"
The historic La Nuova F.A.R.O. toy company based in Omegna, Italy, known for its extensive line of edutainment toy products, has signed an agreement to produce children's play furniture, accessories, creativity games, arts and crafts all based on the famous Geronimo Stilton character. The products are set for a debut at retail this fall, just in time for back to school.
"La Nuova F.A.R.O. is a perfect fit for our classic brand. We are proud to be working with a company whose reputation for quality products made in Italy matches the reputation of the imaginative and endearing Geronimo Stilton character," said Gurrieri.
La Nuova F.A.R.O. to Produce \ Edutainment Toy Products, Furniture, and Accessories
For Immediate Release:
(Milan, Italy)(June 10, 2009)--Italy-based Atlantyca Entertainment has secured licensing agreements with two of Italy's top game manufacturers to produce new games and ancillary products for its famed Geronimo Stilton Classic brand. Atlantyca, the original rights holder on the award-winning international kids' brand, manages all licensing in Italy for the classic Geronimo Stilton kids' chapter book series brand as well as worldwide publishing.
A reflection of a very long standing relationship together, leading (Italian) board game publisher Editrice Giochi has signed a renewal deal to develop new updated games and original games for the Geronimo Stilton classic brand. A re-stylized version of the popular "Scrabble" and "Pictionary " are set for a Christmas 2009 release.
In addition, a further agreement was signed between the two companies to produce dedicated board games for Geronimo Stilton's spin-off brands, the popular fantasy book stories Kingdom of Fantasy and character spin-off Tea Sister.
"Editrice Giochi has an outstanding track record for delivering high-quality and innovative products." We have had a long-history with them and are thrilled to be able to continue a relationship which has had enormous success with such a recognized name in the kids game industry," said Maria Giovanna Gurrieri, Director of Licensing. "This new deal complements our long-term objectives for the brand globally and we look forward to working with them in developing new and refreshed game concepts which are certain to be a hit for all Geronimo fans, old and new!"
The historic La Nuova F.A.R.O. toy company based in Omegna, Italy, known for its extensive line of edutainment toy products, has signed an agreement to produce children's play furniture, accessories, creativity games, arts and crafts all based on the famous Geronimo Stilton character. The products are set for a debut at retail this fall, just in time for back to school.
"La Nuova F.A.R.O. is a perfect fit for our classic brand. We are proud to be working with a company whose reputation for quality products made in Italy matches the reputation of the imaginative and endearing Geronimo Stilton character," said Gurrieri.
The Geronimo Stilton books are published worldwide and are available in over 175 countries, including Italy (by Edizioni Piemme [Mondadori Group]) and the U.S. (by Scholastic). The book series centers on the life and adventures of a best-selling author, discovered by Elisabetta Dami while traveling around the world, Geronimo Stilton who happens to be a mouse living in New Mouse City on Mouse Island. Geronimo is an intellectual mild-mannered mouse who despite wanting nothing better than to live a quiet life, works as the editor-in-chief of the most famous Mouse Island's newspaper: The Rodent's Gazette and keeps managing to get involved in far-away, marvelously humorous capers with his younger sister Thea Stilton, cousin Trap Stilton, and favorite nephew, nine-year-old Benjamin Stilton.
Atlantyca Entertainment and co-production partner France's Moonscoop are currently in the final stages of production on a new Geronimo Stilton animated series, the new show, based on the popular children's chapter book series, is scheduled to be completed by September 2009.
The Geronimo Stilton books were first published in Italy in May 2000 and to date have sold over 17,5 million in Italy alone (35,5 million copies sold worldwide). They have been translated into 32 languages, are available in over 175 countries and the book series has garnered numerous awards, including The Cenacolo Award (2000) for Publishing and Multimedia Innovation and The Andersen Prize (2001) as the Personality of The Year. Geronimo's My First Internet Manual won the International Children's e-book Award in 2002 and this year was honored at the Italian Nickelodeon's Kids Choice Awards in the best book category.
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Atlantyca Entertainment and co-production partner France's Moonscoop are currently in the final stages of production on a new Geronimo Stilton animated series, the new show, based on the popular children's chapter book series, is scheduled to be completed by September 2009.
The Geronimo Stilton books were first published in Italy in May 2000 and to date have sold over 17,5 million in Italy alone (35,5 million copies sold worldwide). They have been translated into 32 languages, are available in over 175 countries and the book series has garnered numerous awards, including The Cenacolo Award (2000) for Publishing and Multimedia Innovation and The Andersen Prize (2001) as the Personality of The Year. Geronimo's My First Internet Manual won the International Children's e-book Award in 2002 and this year was honored at the Italian Nickelodeon's Kids Choice Awards in the best book category.
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