BURBANK, Calif., - May 12, 2009 - Holy Textiles, Batman! Warner Bros. Consumer Products (WBCP) announced today that it has granted a multi-property licensee agreement with home textile industry leader, The Northwest Company, to create an array of licensed home goods spanning multiple property lines.
Recognized as the number one throw and pillow manufacturer in the United States, The Northwest Company will have access to an arsenal of WBCPs entertainment properties such as Harry Potter, Looney Tunes, Scooby-Doo, Tom and Jerry and other Hanna Barbera properties. Additionally, The Northwest Company will also have access to DC Comics' portfolio, including legendary Super Heroes Batman, Superman, Supergirl, DC Originals and The Justice League.
Recognized as the number one throw and pillow manufacturer in the United States, The Northwest Company will have access to an arsenal of WBCPs entertainment properties such as Harry Potter, Looney Tunes, Scooby-Doo, Tom and Jerry and other Hanna Barbera properties. Additionally, The Northwest Company will also have access to DC Comics' portfolio, including legendary Super Heroes Batman, Superman, Supergirl, DC Originals and The Justice League.
"The Northwest Company has been a part of our licensee base for years, and we're pleased to be broadening our relationship with such a respected leader in the home textile industry," said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products.
Licensed products and home goods highlighting the properties will be available in a variety of categories, including decorative throws with coordinating pillows, cuddle wraps, character hugger pillows, decorative rugs, inflatable chairs, travel sets and more.
"Northwest is proud to expand our relationship with Warner Bros. Consumer Products," said Ross Auerbach President & CEO, The Northwest Company, LLC. "This exciting long-term commitment between our companies has been forged by the mutual respect and admiration we have for each other. We look forward to capitalizing on this opportunity as we bring even more new and exciting products to our customers."
Gearing up for the highly anticipated theatrical release Harry Potter and the Half-Blood Prince in July, The Northwest Company will also tap into the magic to create bedding, sheets, pillow cases and shams, bedding sets, comforters, and beach towels in support of the film.
Also roaring to shelves will be slumber bags, pillow buddies and other home textiles just in time for the October 2009 theatrical release of Where the Wild Things Are.
About The Northwest Company
The Northwest Company is recognized as a leader in the home textile industry and the number one throw manufacturer in the United States.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
Licensed products and home goods highlighting the properties will be available in a variety of categories, including decorative throws with coordinating pillows, cuddle wraps, character hugger pillows, decorative rugs, inflatable chairs, travel sets and more.
"Northwest is proud to expand our relationship with Warner Bros. Consumer Products," said Ross Auerbach President & CEO, The Northwest Company, LLC. "This exciting long-term commitment between our companies has been forged by the mutual respect and admiration we have for each other. We look forward to capitalizing on this opportunity as we bring even more new and exciting products to our customers."
Gearing up for the highly anticipated theatrical release Harry Potter and the Half-Blood Prince in July, The Northwest Company will also tap into the magic to create bedding, sheets, pillow cases and shams, bedding sets, comforters, and beach towels in support of the film.
Also roaring to shelves will be slumber bags, pillow buddies and other home textiles just in time for the October 2009 theatrical release of Where the Wild Things Are.
About The Northwest Company
The Northwest Company is recognized as a leader in the home textile industry and the number one throw manufacturer in the United States.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
