BROOKINGS, S.D. - May 19, 2009
The Texas Rangers contracted Keyframe to produce creative content for their video displays, including four new Daktronics displays, in Rangers Ballpark in Arlington for the 2009 baseball season. Content was delivered and on display during the Rangers home opener on April 6th versus the Cleveland Indians.
"We've worked with Keyframe in the past so it was a natural choice for us to work with them this year," said Chuck Morgan of the Texas Rangers. "They (Keyframe) have worked with many other ball clubs, have a good idea of what people like and know what it takes to produce for a major league game. They're easy to work with, understand what we need and turn it around quickly."
Content provided came in the form of statistical layouts, crowd prompts, sponsor ads, a unique look for the outfield fence display, backgrounds, colors, fonts and text. All of which gelled together to form an overall home field appearance for the Rangers.
Morgan spoke of the content produced by Keyframe: "It was outstanding. It changed the entire atmosphere of the ballpark. They included tons of information on our out-of-town board and outfield fence board that looks great."
Work with the Rangers began in February with everything being completed in time for the home opener. Keyframe is still in the process of creating more content to enhance the home game experience at Rangers Ballpark in Arlington.
The Texas Rangers contracted Keyframe to produce creative content for their video displays, including four new Daktronics displays, in Rangers Ballpark in Arlington for the 2009 baseball season. Content was delivered and on display during the Rangers home opener on April 6th versus the Cleveland Indians.
"We've worked with Keyframe in the past so it was a natural choice for us to work with them this year," said Chuck Morgan of the Texas Rangers. "They (Keyframe) have worked with many other ball clubs, have a good idea of what people like and know what it takes to produce for a major league game. They're easy to work with, understand what we need and turn it around quickly."
Content provided came in the form of statistical layouts, crowd prompts, sponsor ads, a unique look for the outfield fence display, backgrounds, colors, fonts and text. All of which gelled together to form an overall home field appearance for the Rangers.
Morgan spoke of the content produced by Keyframe: "It was outstanding. It changed the entire atmosphere of the ballpark. They included tons of information on our out-of-town board and outfield fence board that looks great."
Work with the Rangers began in February with everything being completed in time for the home opener. Keyframe is still in the process of creating more content to enhance the home game experience at Rangers Ballpark in Arlington.
About Keyframe
Keyframe, a service division of Daktronics, designs innovative, entertaining digital content in HD video, 3D animation and motion graphics, specializing in media networks and large scale LED displays, to evoke an emotional connection with viewers. Keyframe also provides professional on-site event production crews to enhance the game-day experience. For more information, visit the Keyframe Web site at www.keyframe.com.
About Daktronics
Daktronics (Nasdaq - DAKT) is a leading provider of digital scoreboards, message centers, large-screen video displays and integrated control systems. For more information, visit the Daktronics Web site at www.daktronics.com.
Keyframe, a service division of Daktronics, designs innovative, entertaining digital content in HD video, 3D animation and motion graphics, specializing in media networks and large scale LED displays, to evoke an emotional connection with viewers. Keyframe also provides professional on-site event production crews to enhance the game-day experience. For more information, visit the Keyframe Web site at www.keyframe.com.
About Daktronics
Daktronics (Nasdaq - DAKT) is a leading provider of digital scoreboards, message centers, large-screen video displays and integrated control systems. For more information, visit the Daktronics Web site at www.daktronics.com.
