Zinkia signs new merchandising deal for Pocoyo.
Spanish creative factory Zinkia has inked a merchandising deal for Spain with shoe designer and manufacturer Crocs, which sees the launch of a range of kids' shoes featuring top pre-school character Pocoyo.
The kids' Crocs, available in blue or pink, will hit the shelves in Spain in May 2009, and feature the eponymous Pocoyo on the white heel strap. This is the latest product line in an extensive range of merchandising and licensing goods based on the CGI animated series co-produced by Zinkia and ITV Global Entertainment.
Since the series debuted on TVE in October 2006, Pocoyo has become the number one pre-school property in Spain. Pocoyo currently airs on TVE2, where it achieved a 46% share amongst 4-6 year olds. On the toy front, master toy licensee Bandai has shifted over 1.5million toys in Spain, whilst Big Picture, which handles home entertainment in Spain and Portugal, has sold over 1 million units. The publishing sector is also performing well, with Planeta, which handles publishing rights in Spain, selling over half a million books to date.
The BAFTA-award winning series, licensed to over 100 countries worldwide has also notched up a strong internet following. The official Pocoyo web site, www.pocoyo.com, is now available in 9 different languages, and has registered over 16 million content downloads to date and over 2.7million unique visitors.
Spanish creative factory Zinkia has inked a merchandising deal for Spain with shoe designer and manufacturer Crocs, which sees the launch of a range of kids' shoes featuring top pre-school character Pocoyo.
The kids' Crocs, available in blue or pink, will hit the shelves in Spain in May 2009, and feature the eponymous Pocoyo on the white heel strap. This is the latest product line in an extensive range of merchandising and licensing goods based on the CGI animated series co-produced by Zinkia and ITV Global Entertainment.
Since the series debuted on TVE in October 2006, Pocoyo has become the number one pre-school property in Spain. Pocoyo currently airs on TVE2, where it achieved a 46% share amongst 4-6 year olds. On the toy front, master toy licensee Bandai has shifted over 1.5million toys in Spain, whilst Big Picture, which handles home entertainment in Spain and Portugal, has sold over 1 million units. The publishing sector is also performing well, with Planeta, which handles publishing rights in Spain, selling over half a million books to date.
The BAFTA-award winning series, licensed to over 100 countries worldwide has also notched up a strong internet following. The official Pocoyo web site, www.pocoyo.com, is now available in 9 different languages, and has registered over 16 million content downloads to date and over 2.7million unique visitors.
