BURBANK, CA (May 19, 2009) - Cookie Jar Entertainment, a global leader in consumer products and entertainment, will showcase a wide range of properties at this year's Licensing Show. Girls' favorite Strawberry Shortcake, classic book-inspired Richard Scarry, comedic-adventure series Johnny Test, mom-targeted Mommy & Me and evergreen Caillou are among the Cookie Jar properties that will be featured.
As Strawberry Shortcake's global licensing agent, Cookie Jar Entertainment is building on the brand's retail success and enduring appeal with a new look and storyline, created by American Greetings Properties, and re-imagined for a whole new generation of girls. Cookie Jar is celebrating this new look by signing a host of new licensees. Children's Apparel Network has been named master apparel licensee with a clothing line set to debut this fall, featuring t-shirts, fashion apparel, daywear and active wear. Additional new licensees include Saramax (sleepwear), MTC (outerwear), Berkshire Fashions (outerwear and cold weather accessories), Added Extras (HBA products), Penguin (publishing), Dalmatian Press (coloring/activity books), ES Originals (bags) and In Zone Brands (beverages).
As Strawberry Shortcake's global licensing agent, Cookie Jar Entertainment is building on the brand's retail success and enduring appeal with a new look and storyline, created by American Greetings Properties, and re-imagined for a whole new generation of girls. Cookie Jar is celebrating this new look by signing a host of new licensees. Children's Apparel Network has been named master apparel licensee with a clothing line set to debut this fall, featuring t-shirts, fashion apparel, daywear and active wear. Additional new licensees include Saramax (sleepwear), MTC (outerwear), Berkshire Fashions (outerwear and cold weather accessories), Added Extras (HBA products), Penguin (publishing), Dalmatian Press (coloring/activity books), ES Originals (bags) and In Zone Brands (beverages).
Strawberry Shortcake's new look will also be supported this fall by a toy line created by new worldwide master toy licensee Hasbro and a CGI DVD, The Strawberry Shortcake Movie: Sky's the Limit, from Fox Home Entertainment. Strawberry Shortcake products will be available through all channels of retail distribution starting this fall.
With more than 150 million books sold in over 30 countries, few authors have created classic characters, iconic vehicles and settings like the ones in Richard Scarry's Busytown. Cookie Jar Entertainment is building on Richard Scarry's multi-generational appeal by signing licensees that reflect the popularity and timelessness of the brand.
NCircle Entertainment brings Richard Scarry's world to home video with six DVDs featuring episodes from Cookie Jar Entertainment's award-winning preschool series, Busytown Mysteries. Two DVDs have already been released and four more are set to hit shelves starting Summer 2009. Simon & Schuster will debut a new line of books in Summer 2010. A QSR promotion will run nationwide from January to March 2010. Cookie Jar is signing new partners in a variety of categories including toys, apparel, accessories, domestics, gifts, back to school and stationery that reflect the brand's classic look.
Cookie Jar's comedy-adventure series Johnny Test has rocketed to success on Cartoon Network since its debut in 2008. Building on the TV show's popularity, Cookie Jar has launched Johnny Test into the interactive arena with two new iPhone games in development, episodes available on Netflix and iTunes and a dedicated YouTube channel coming soon.
Capitalizing on its connection with today's boys and supported by strong entertainment, Cookie Jar is rapidly growing its Johnny Test licensing program with a range of products for 2010.
Cookie Jar Entertainment continues to celebrate the special bond between mom and child by expanding its Mommy & Me brand to reach moms in all aspects of their lives: online, through new entertainment and an expanded merchandise program.
The first phase of the brand's expansion is online. Cookie Jar has partnered with Kaboose, the top family activity and resource information network worldwide, to relaunch www.mommyandme.com. The website gives moms the opportunity to connect with other moms, find local playgroups (or organize their own), and get articles and activity ideas sorted by ages and stages. Mommy & Me's online presence will increase through Kaboose's network of sites that attract 4.7 million unique visitors per month. Mommy & Me has been a household name for 30 years, and with Cookie Jar's brand expansion plans, it is poised to be a success across numerous categories for many years to come.
PBS KIDS® staple Caillou has been winning the hearts of preschoolers in the U.S. and around the globe for nearly 10 years. Already a top sold kids TV series on iTunes, Caillou's newest season, to begin airing in 2010, promises to be a hit with an increased focus on storylines about healthy habits relevant to kids today, from nutrition and recycling to exercise and brushing your teeth.
From the brand's inception as a book series in 1987, to its television debut in 1998, to a new pan-European toy partner in 2009, this little boy means big business. With over 10 million books and five million home videos sold around the world, the brand is an evergreen favorite. Multiple live shows are touring throughout North America, Spain, Portugal and Germany and Caillou's online world attracts more than one million unique visitors a month. With wholesome family appeal and a timeless feel, Cookie Jar is seeking licensing partners for Caillou across all categories.
Cookie Jar Entertainment will be located at Executive Deal Making Suite 18.
With more than 150 million books sold in over 30 countries, few authors have created classic characters, iconic vehicles and settings like the ones in Richard Scarry's Busytown. Cookie Jar Entertainment is building on Richard Scarry's multi-generational appeal by signing licensees that reflect the popularity and timelessness of the brand.
NCircle Entertainment brings Richard Scarry's world to home video with six DVDs featuring episodes from Cookie Jar Entertainment's award-winning preschool series, Busytown Mysteries. Two DVDs have already been released and four more are set to hit shelves starting Summer 2009. Simon & Schuster will debut a new line of books in Summer 2010. A QSR promotion will run nationwide from January to March 2010. Cookie Jar is signing new partners in a variety of categories including toys, apparel, accessories, domestics, gifts, back to school and stationery that reflect the brand's classic look.
Cookie Jar's comedy-adventure series Johnny Test has rocketed to success on Cartoon Network since its debut in 2008. Building on the TV show's popularity, Cookie Jar has launched Johnny Test into the interactive arena with two new iPhone games in development, episodes available on Netflix and iTunes and a dedicated YouTube channel coming soon.
Capitalizing on its connection with today's boys and supported by strong entertainment, Cookie Jar is rapidly growing its Johnny Test licensing program with a range of products for 2010.
Cookie Jar Entertainment continues to celebrate the special bond between mom and child by expanding its Mommy & Me brand to reach moms in all aspects of their lives: online, through new entertainment and an expanded merchandise program.
The first phase of the brand's expansion is online. Cookie Jar has partnered with Kaboose, the top family activity and resource information network worldwide, to relaunch www.mommyandme.com. The website gives moms the opportunity to connect with other moms, find local playgroups (or organize their own), and get articles and activity ideas sorted by ages and stages. Mommy & Me's online presence will increase through Kaboose's network of sites that attract 4.7 million unique visitors per month. Mommy & Me has been a household name for 30 years, and with Cookie Jar's brand expansion plans, it is poised to be a success across numerous categories for many years to come.
PBS KIDS® staple Caillou has been winning the hearts of preschoolers in the U.S. and around the globe for nearly 10 years. Already a top sold kids TV series on iTunes, Caillou's newest season, to begin airing in 2010, promises to be a hit with an increased focus on storylines about healthy habits relevant to kids today, from nutrition and recycling to exercise and brushing your teeth.
From the brand's inception as a book series in 1987, to its television debut in 1998, to a new pan-European toy partner in 2009, this little boy means big business. With over 10 million books and five million home videos sold around the world, the brand is an evergreen favorite. Multiple live shows are touring throughout North America, Spain, Portugal and Germany and Caillou's online world attracts more than one million unique visitors a month. With wholesome family appeal and a timeless feel, Cookie Jar is seeking licensing partners for Caillou across all categories.
Cookie Jar Entertainment will be located at Executive Deal Making Suite 18.
