Urbaniacs Mayor DaMan Hails New Investment as Sign of Confidence for Future Growth
Invites Advertisers to Experience the Fun and Funky Side of Living with Sidekicks
FOR IMMEDIATE RELEASE:
ENCINO, Calif. - (May 19, 2009) - Banking on the continued growth of the web world's population and advertisers' increasing interest in reaching the ultra funky teen/tween residents of the burgeoning virtual world of Urbaniacs, Brandissimo! has increased its ownership stake in the online social community and game site. Additionally, Brandissimo! named Traffic Marketplace as the exclusive advertising network for the comic book world come-to-life.
Sparked by spectacular growth in the virtual game community since first partnering with Urbaniacs creators Josh Fisher and Barry Collier in 2007, Brandissimo! is increasing its ownership position by more than 50 percent. In the past two years, the unique, award-winning virtual world of Urbanaics has attracted more than 150,000 resident members and boasts over 250,000 game plays every month.
The agreement with Traffic Marketplace enables the online ad network to serve as the exclusive advertising network to sell advertising and sponsorship opportunities on Urbaniacs.com.
Invites Advertisers to Experience the Fun and Funky Side of Living with Sidekicks
FOR IMMEDIATE RELEASE:
ENCINO, Calif. - (May 19, 2009) - Banking on the continued growth of the web world's population and advertisers' increasing interest in reaching the ultra funky teen/tween residents of the burgeoning virtual world of Urbaniacs, Brandissimo! has increased its ownership stake in the online social community and game site. Additionally, Brandissimo! named Traffic Marketplace as the exclusive advertising network for the comic book world come-to-life.
Sparked by spectacular growth in the virtual game community since first partnering with Urbaniacs creators Josh Fisher and Barry Collier in 2007, Brandissimo! is increasing its ownership position by more than 50 percent. In the past two years, the unique, award-winning virtual world of Urbanaics has attracted more than 150,000 resident members and boasts over 250,000 game plays every month.
The agreement with Traffic Marketplace enables the online ad network to serve as the exclusive advertising network to sell advertising and sponsorship opportunities on Urbaniacs.com.
"Urbaniacs is a great opportunity for brands to reach a vast community of Internet-savvy kids aged 13-18," said Jim Waltz, President of Traffic Marketplace. "Our advertising partners love that the citizens of Urbaniacs are active, passionate and loyal."
Commenting on these latest developments, Urbaniacs' leading political figure, Mayor DaMan, gave "mad props to my homies at Brandissimo for their vision and support," and added, "we welcome all advertisers to experience the fun and funky side of life with super powers, arch-enemies and sidekicks. Bring it ON!"
"We certainly mirror Mayor DaMan's comments and share his enthusiasm for the future of Urbaniacs," said Brandissimo CEO David Snyder. "Creatively, it's just such a fun world to work in and especially rewarding to watch it grow as we nurture its continued success. On the business side, Traffic Marketplace is a perfect partner to exploit that success and tap into the huge potential manifested in such a loyal fan base."
ABOUT TRAFFIC MARKETPLACE
As the premiere B2A™ (Business-to-Audience) online ad network, Traffic Marketplace delivers relevance in online advertising by connecting advertisers with their target audience. Reaching more than 147MM unique users monthly, Traffic Marketplace generates in excess of 30 billion advertising impressions each month, delivering more than 20 million leads and customers a year through its targeted display advertising, lead generation, co-registration, email and custom hosted solutions.
ABOUT URBANIACS
Urbaniacs is a comic book world come to virtual life. Transform your online self into your own funk-infused super-avatar known as an "Urbanic." Meet new "Homeys" or challenge your "Arch enemies" in a multiplayer battle. Each Urbaniac can be customized in thousands of ways. While the characters and styles are immediately attractive to younger audiences, the depth, clever games, and irreverent sensibility appeal to the teens and adults who play. There is a wide range of humorous and entertaining interactions for anyone looking for an adventure. Direct your Urbaniac to "The Streets" to chat with friends and show off funky super powers, or cruise to the "Arena" to take out some aggressions with a hilarious round of "Wedgie Toss." Join a local challenge to become a "Boombox" master, or spend some time earning "Urbos" (Urbanville's currency) while playing "Beat Bot Boogie." There are many compelling social community features built into the comic gameplay of the world. Once you've earned some Urbos, you can head down to the "Pimp Out Depot" to trade them in for some fresh new gear and gadgets to equip on your Urbaniac. But be careful! At any moment, you could be faced with a challenge, assault, or battle by another Urbaniac or one of the in-game characters. Scared? Don't be. Just invite some Homeys along and you and your crew could take over the city in no time.
The group elements make the site come to life. Try your best to out-rap Urbanville's Mayor Da Man in the "Freestyle" rap forum or check out the "Newbie" posts to get some insider tips about how to play the more challenging games. Better yet, create your own forum and see how the Urbaniacs community responds. Urbaniacs is an evolving virtual world created to inspire the imagination and provide hours of funk funny, funky entertainment and adventure to all who participate.
For more information please visit Urbaniacs.com.
ABOUT BRANDISSIMO!
Brandissimo! is quickly emerging as an industry leader in the creation of casual gaming and online experiences for kids. Boasting a management team of partners who have deep entertainment industry experience, Brandissimo! is a developer, creator and producer of award-winning content for kids and teens across all platforms. Brandissimo! helps broadcasters and brand owners access young audiences by rethinking brands from an online perspective and building relationships with kids through game play that ignites young imaginations, swells their minds and inspires creativity, self expression and esteem. Brandissimo! produces NFLRUSH.com and created the fast growing NFLRUSH Zone, a massive 32-team multiplayer game world for the National Football League. In addition to digital production, Brandissimo! executive produced the international hit TV franchise Harry and His Bucket Full of Dinosaurs, created and produced the Emmy®-nominated Discovery Kids franchise Bigfoot Presents: Meteor and the Mighty Monster Trucks, and produces the multi-award winning musical series, Spectrum Connections' Bounce!, for PBS Sprout.
Commenting on these latest developments, Urbaniacs' leading political figure, Mayor DaMan, gave "mad props to my homies at Brandissimo for their vision and support," and added, "we welcome all advertisers to experience the fun and funky side of life with super powers, arch-enemies and sidekicks. Bring it ON!"
"We certainly mirror Mayor DaMan's comments and share his enthusiasm for the future of Urbaniacs," said Brandissimo CEO David Snyder. "Creatively, it's just such a fun world to work in and especially rewarding to watch it grow as we nurture its continued success. On the business side, Traffic Marketplace is a perfect partner to exploit that success and tap into the huge potential manifested in such a loyal fan base."
ABOUT TRAFFIC MARKETPLACE
As the premiere B2A™ (Business-to-Audience) online ad network, Traffic Marketplace delivers relevance in online advertising by connecting advertisers with their target audience. Reaching more than 147MM unique users monthly, Traffic Marketplace generates in excess of 30 billion advertising impressions each month, delivering more than 20 million leads and customers a year through its targeted display advertising, lead generation, co-registration, email and custom hosted solutions.
ABOUT URBANIACS
Urbaniacs is a comic book world come to virtual life. Transform your online self into your own funk-infused super-avatar known as an "Urbanic." Meet new "Homeys" or challenge your "Arch enemies" in a multiplayer battle. Each Urbaniac can be customized in thousands of ways. While the characters and styles are immediately attractive to younger audiences, the depth, clever games, and irreverent sensibility appeal to the teens and adults who play. There is a wide range of humorous and entertaining interactions for anyone looking for an adventure. Direct your Urbaniac to "The Streets" to chat with friends and show off funky super powers, or cruise to the "Arena" to take out some aggressions with a hilarious round of "Wedgie Toss." Join a local challenge to become a "Boombox" master, or spend some time earning "Urbos" (Urbanville's currency) while playing "Beat Bot Boogie." There are many compelling social community features built into the comic gameplay of the world. Once you've earned some Urbos, you can head down to the "Pimp Out Depot" to trade them in for some fresh new gear and gadgets to equip on your Urbaniac. But be careful! At any moment, you could be faced with a challenge, assault, or battle by another Urbaniac or one of the in-game characters. Scared? Don't be. Just invite some Homeys along and you and your crew could take over the city in no time.
The group elements make the site come to life. Try your best to out-rap Urbanville's Mayor Da Man in the "Freestyle" rap forum or check out the "Newbie" posts to get some insider tips about how to play the more challenging games. Better yet, create your own forum and see how the Urbaniacs community responds. Urbaniacs is an evolving virtual world created to inspire the imagination and provide hours of funk funny, funky entertainment and adventure to all who participate.
For more information please visit Urbaniacs.com.
ABOUT BRANDISSIMO!
Brandissimo! is quickly emerging as an industry leader in the creation of casual gaming and online experiences for kids. Boasting a management team of partners who have deep entertainment industry experience, Brandissimo! is a developer, creator and producer of award-winning content for kids and teens across all platforms. Brandissimo! helps broadcasters and brand owners access young audiences by rethinking brands from an online perspective and building relationships with kids through game play that ignites young imaginations, swells their minds and inspires creativity, self expression and esteem. Brandissimo! produces NFLRUSH.com and created the fast growing NFLRUSH Zone, a massive 32-team multiplayer game world for the National Football League. In addition to digital production, Brandissimo! executive produced the international hit TV franchise Harry and His Bucket Full of Dinosaurs, created and produced the Emmy®-nominated Discovery Kids franchise Bigfoot Presents: Meteor and the Mighty Monster Trucks, and produces the multi-award winning musical series, Spectrum Connections' Bounce!, for PBS Sprout.
