Network Scores Double-Digit Prime Time Delivery Gains Among All Kid Demos Across 1st Quarter '09
Star Wars: The Clone Wars Season Finale, Friday Night Action-Adventure and Thursday Night Comedies
Contribute to Network's Ongoing Ratings, Delivery Momentum Started in 3rd Quarter '08
CartoonNetwork.com Beats February Competition for Both Uniques and Time Spent
On the heels of its March 25 advertising Upfront presentation, Cartoon Network announced its best 1st Quarter prime time ratings and delivery growth since 1st Quarter 2005, according to preliminary data from Nielsen Media Research. Boasting significant double-digit gains across all kid demos compared to the first quarter time period last year, kids 2-11, 6-11 and 9-14 prime time delivery increased between 19% and 27%, while delivery of boys 2-11, 6-11 and 9-14 improved between 26% and 34%. Total day first quarter delivery also advanced across each of the kid demos, earning between 4% and 8% growth vs. the same 2008 time period. Boys' total day delivery grew between 6% and 14% over the quarter. The outstanding 1st Quarter performance follows similar overall prime time growth achieved in 3rd and 4th quarters 2008.
Headlining Cartoon network's prime time performance over the winter months was the spectacular season finale to Star Wars: The Clone Wars (Friday, March 20, 9 p.m.), which scored as the most-watched telecast of the day among boys 6-11 on all television--cable and broadcast--earning an 8.8 rating and delivering 1,094,000 boy viewers. With triple-digit delivery gains across all kid demos vs. the same time period last year, Star Wars: The Clone Wars was #1 in its time period with kids 6-11 (5.4 rating, 1,310,000 viewers). The telecast also was the most-watched program 2009-to-date on Cartoon Network with boys 6-11, and the most-watched episode since the series premiere on Oct. 3, 2008 among boys 6-11.
Friday night's action-adventure programming block (7-10 p.m.) scored powerful prime time delivery gains across the quarter. Led by animated series The Secret Saturdays (8 p.m.), Batman: The Brave & The Bold (8:30 p.m.), Star Wars: The Clone Wars (9 p.m.) and Ben 10: Alien Force (9:30 p.m.), Friday prime time delivery increased 33% among kids 2-11, and 40% among kids 6-11 and kids 9-14. The Thursday night comedy franchise HAR HAR THARSDAYS (7:30-10 p.m.), which spotlights original animated series Chowder (8 p.m.), The Marvelous Misadventures of Flapjack (8:30 p.m.), Total Drama Island (9 p.m.) and 6Teen (9:30 p.m.), also helped push delivery increases among kids 6-11 (up 6%), kids 9-14 (up 23%), boys 6-11 (up 2%) and boys 9-14 (up 16%).
Saturday morning's high-octane CRUSHZONE franchise (8 a.m.-12 p.m.) also drew significantly more viewers over first quarter '09 than in first quarter '08. CRUSHZONE earned 12% overall delivery growth among kids 2-11, 7% delivery growth among kids 6-11 and 8% delivery growth among kids 9-14.
On the digital front according to Nielsen/NetRatings (Feb '09), CartoonNetwork.com posted more Unique Visitors (4.7 million) and maintained the highest Time Spent Per Person (39 minutes) among its competitors.
Highlights of Cartoon Network's 2009 first quarter prime time performance, as well as the quarterly performances of Friday Night's Action-Adventure Programming, each compared to the same 2008 time period include the following:
1st QUARTER 2009 PRIME TIME (Monday-Sunday, 8 to 10 p.m.) vs. the same time period in 2008
· Kids 2-11 delivery (816,000) grew by 23%, and ratings (2.0) by 25%
· Boys 2-11 delivery (415,000) grew by 6%
· Kids 6-11 delivery (562,000) grew by 27%, and ratings (2.3) by 28%
· Boys 6-11 delivery (283,000) grew by 14%
· Kids 9-14 delivery (414,000) grew by 19%, and ratings (1.7) by 21%
· Boys 9-14 delivery (201,000) grew by 14%
FRIDAY ACTION-ADVENTURE BLOCK (Friday, 7 p.m. to 10 p.m.) vs. the same time period in 2008
· Kids 2-11 delivery (1,006,000) grew by 33%, and ratings (2.5) by 32%
· Kids 6-11 delivery (720,000) grew by 40%, and ratings (2.9) by 38%
· Kids 9-14 delivery (504,000) grew by 40%, and ratings (2.1) by 40%
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
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Star Wars: The Clone Wars Season Finale, Friday Night Action-Adventure and Thursday Night Comedies
Contribute to Network's Ongoing Ratings, Delivery Momentum Started in 3rd Quarter '08
CartoonNetwork.com Beats February Competition for Both Uniques and Time Spent
On the heels of its March 25 advertising Upfront presentation, Cartoon Network announced its best 1st Quarter prime time ratings and delivery growth since 1st Quarter 2005, according to preliminary data from Nielsen Media Research. Boasting significant double-digit gains across all kid demos compared to the first quarter time period last year, kids 2-11, 6-11 and 9-14 prime time delivery increased between 19% and 27%, while delivery of boys 2-11, 6-11 and 9-14 improved between 26% and 34%. Total day first quarter delivery also advanced across each of the kid demos, earning between 4% and 8% growth vs. the same 2008 time period. Boys' total day delivery grew between 6% and 14% over the quarter. The outstanding 1st Quarter performance follows similar overall prime time growth achieved in 3rd and 4th quarters 2008.
Headlining Cartoon network's prime time performance over the winter months was the spectacular season finale to Star Wars: The Clone Wars (Friday, March 20, 9 p.m.), which scored as the most-watched telecast of the day among boys 6-11 on all television--cable and broadcast--earning an 8.8 rating and delivering 1,094,000 boy viewers. With triple-digit delivery gains across all kid demos vs. the same time period last year, Star Wars: The Clone Wars was #1 in its time period with kids 6-11 (5.4 rating, 1,310,000 viewers). The telecast also was the most-watched program 2009-to-date on Cartoon Network with boys 6-11, and the most-watched episode since the series premiere on Oct. 3, 2008 among boys 6-11.
Friday night's action-adventure programming block (7-10 p.m.) scored powerful prime time delivery gains across the quarter. Led by animated series The Secret Saturdays (8 p.m.), Batman: The Brave & The Bold (8:30 p.m.), Star Wars: The Clone Wars (9 p.m.) and Ben 10: Alien Force (9:30 p.m.), Friday prime time delivery increased 33% among kids 2-11, and 40% among kids 6-11 and kids 9-14. The Thursday night comedy franchise HAR HAR THARSDAYS (7:30-10 p.m.), which spotlights original animated series Chowder (8 p.m.), The Marvelous Misadventures of Flapjack (8:30 p.m.), Total Drama Island (9 p.m.) and 6Teen (9:30 p.m.), also helped push delivery increases among kids 6-11 (up 6%), kids 9-14 (up 23%), boys 6-11 (up 2%) and boys 9-14 (up 16%).
Saturday morning's high-octane CRUSHZONE franchise (8 a.m.-12 p.m.) also drew significantly more viewers over first quarter '09 than in first quarter '08. CRUSHZONE earned 12% overall delivery growth among kids 2-11, 7% delivery growth among kids 6-11 and 8% delivery growth among kids 9-14.
On the digital front according to Nielsen/NetRatings (Feb '09), CartoonNetwork.com posted more Unique Visitors (4.7 million) and maintained the highest Time Spent Per Person (39 minutes) among its competitors.
Highlights of Cartoon Network's 2009 first quarter prime time performance, as well as the quarterly performances of Friday Night's Action-Adventure Programming, each compared to the same 2008 time period include the following:
1st QUARTER 2009 PRIME TIME (Monday-Sunday, 8 to 10 p.m.) vs. the same time period in 2008
· Kids 2-11 delivery (816,000) grew by 23%, and ratings (2.0) by 25%
· Boys 2-11 delivery (415,000) grew by 6%
· Kids 6-11 delivery (562,000) grew by 27%, and ratings (2.3) by 28%
· Boys 6-11 delivery (283,000) grew by 14%
· Kids 9-14 delivery (414,000) grew by 19%, and ratings (1.7) by 21%
· Boys 9-14 delivery (201,000) grew by 14%
FRIDAY ACTION-ADVENTURE BLOCK (Friday, 7 p.m. to 10 p.m.) vs. the same time period in 2008
· Kids 2-11 delivery (1,006,000) grew by 33%, and ratings (2.5) by 32%
· Kids 6-11 delivery (720,000) grew by 40%, and ratings (2.9) by 38%
· Kids 9-14 delivery (504,000) grew by 40%, and ratings (2.1) by 40%
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
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