Michael J. Wolf has been appointed president and chief operating officer of Viacom-owned MTV Networks, home to such cable outlets as Nickelodeon, Comedy Central, Spike TV and MTV. A former managing partner of McKinsey & Company’s global media, entertainment and information opperation, Wolf will lead MTV Networks’ business and technology operations including production, advertising sales, affiliate sales and marketing, business and strategy development, business and legal affairs, finance, information systems and technology.
In this newly created senior exec position, Wolf will report directly to Judy McGrath, chairman and CEO of MTV Networks. His duties will include setting up and implementing the company’s evolving multi-platform strategy. “MTV Networks is the one company in the entertainment industry where the Internet meets television and television meets the Internet,” he comments. “It’s the nexus of the new and the old. It’s an exciting time to partner with these world-renowned brands that have always been global leaders in both driving and embracing change and innovation.”
“I know that Michael’s compelling vision about the digital future of our industry will allow us take full advantage of new and emerging opportunities in today’s marketplace,” adds McGrath. “And as we continue to transform every aspect of our business, Michael will ensure that we’re running as agilely, effectively and strategically as possible.”
During his tenure at McKinsey & Company, Wolf focused on helping senior management define the future of their companies while solving their most important and complex business problems, including issues surrounding operations, organization, strategy and marketing.
Before joining McKinsey in 2001, Wolf was a senior partner with Booz Allen Hamilton, where he founded and led the Media and Entertainment Group and built it into one of the largest segments of the firm. He served on the firm’s board of directors and executive management committee and was also the chief marketing officer.
For the past 16 years, Wolf has been the leading consultant to the CEOs and senior managers of many of the world’s leading media, information, and entertainment companies and has led a number of the major transactions, strategic alignments and innovations in these industries. He has also advised companies in the related areas of merchandising, direct marketing, themed retail, toys and consumer electronics.