Tyler Perry, the man behind such surprise box-office hits as Madea’s Family Reunion and Diary of a Mad Black Woman is getting into the animation business. Helping him bring his unique vision to toon town is Venice, Calif-based Exodus Film Group, which is also in production on the CG-animated feature Igor, slated for a October release this year.
Perry’s yet untitled project will follow his character Madea on her comedic trials and tribulations, and will teach ‘children about family values, in a way that only Madea could!’ ‘After receiving thousands of letters from parents telling me how much their kids love Madea and realizing that a lot of the plays were not kid friendly,’ says Perry, ‘I wanted to do something more appropriate and this seems to be it. A ‘Madea’ animation looks like the best way.’
Max Howard, Exodus president adds, ‘We know this opportunity to work with Tyler was highly sought after and we are thrilled he chose to partner with Exodus.’
This is the very first animated project for the successful Madea character. Under the arrangement, Tyler Perry Productions and Exodus will jointly develop and produce the series, with Exodus financing. The idea was first realized 18 months ago by Tyler Perry, William Morris’ Charles King, and Exodus’ Jerome Williams. Perry is set to create, write and executive produce with Exodus CEO John Eraklis, Howard, and Williams producing.
Exodus has a long-term strategic alliance with The Weinstein Co to jointly develop, produce, finance and distribute a slate of CG-animated movies, including Igor, The Hero of Color City, and Jim Rygiel’s directorial debut, Bunyan & Babe.