Trio Joins A Squared Executive Ranks

A Squared Entertainment co-founders Andy Heyward and Amy Moynihan Heyward have recruited three executives to the company’s ranks.

Joining the company are Gregory Payne as COO and general counsel, Darren Romanelli as creative director and Sidney Iwanter as story editor.

Payne previously was exec VP of legal and business affairs for DIC Entertainment and also ran his own private legal practice.

Romanelli’s career includes launching the Fraggle Rock merchandise and clothing line for the Jim Henson Co., as well as co-founding the marketing agency StreetVirus. He is developing several shows for A Squared, including Secret Millionaire’s Club, Gisele & The Green Team and an animated series about a young Martha Stewart.

Iwanter’s experience includes VP of programming, strategic development and acquisitions for Fox Kids, director of development for Hanna Barbera and co-founder and VP of creative affairs of TMS Entertainment.