Nikki Reed, a former VP of original series for Disney Channel and Disney XD, has joined The Hub in the role of senior VP of programming and development. In her new post, she will oversee the planning, directing and execution of the programming strategy for the network, a joint venture between Discovery Communications and Hasbro. Reed replaces Donna Ebbs, who served as the head of programming since the network’s launch, in October 2010. Ebbs will take a consulting role and serve as an executive producer.
Margaret Loesch, the president and CEO of The Hub, said: “Nikki Reed’s background as both a producer and an executive at top-level entertainment companies like Disney, NBC Universal and Touchstone Television makes her the perfect person to lead our development and programming during this unprecedented time of growth for The Hub.”
She added, “Donna Ebbs built an incredible creative team that helped shape The Hub in its first two years on the air. Moving forward, Nikki’s experience and creativity is the right blend to lead this team as we grow The Hub into the primary destination for programming that children and their parents watch together.”