Dawn Taubin has been hired as the new Chief Marketing Officer at DreamWorks Animation, Deadline reveals. Taubin’s appointment follows the departure of the studio’s veteran marketing chief Anne Globe. Studio head Jeffrey Katzenberg announced earlier this week that Globe had decided to leave DWA to launch her own consulting business.
Taubin formerly headed domestic marketing at Warner Bros. from 2002 to 2008 where she oversaw the Harry Potter franchise, 300: Rise Of An Empire and the launch of Christopher Nolan’s Batman series. She also handled the marketing of George Miller’s 2005 animated feature Happy Feet for WB. Other recent clients included The Help and War Horse for DreamWorks Pictures.