Turner EMEA has announced that Tarek Mounir has been promoted to the post of Vice President and General Manager for Turkey, Middle East, North Africa, Greece & Cyprus. Mounir will report directly to Turner EMEA president Giorgio Stock.
“This promotion recognises Tarek’s role in aggressively developing Turner’s presence in the region and driving significant growth, across both free to air and pay TV platforms and in the non-linear space,” Stock said in the announcement.
Under Mounir’s leadership, Turner has grown its channel footprint across kids, news and general entertainment, enjoyed a sustained period of robust ad sales growth, engaged audiences with its growing brands and developed a successful local content strategy through hits like Emirati’s animated series Mansour in the UAE and Kral Sakir in Turkey. Mounir was instrumental in forging new avenues such as the soon-to-open Cartoon Network theme park zone and the creation of Cartoon Network Studios Arabia.