Sesame Workshop Names New Interactive Media Biz Director

Nonprofit educational organization Sesame Workshop has named Jeffrey Fleishman director of business operations, interactive media. Fleishman will contribute to the management of many existing partnerships as well as the development of new revenue streams and distribution opportunities.

Fleishman joins Sesame Workshop following the completion of his MBA at Kellogg School of Management. Prior to attending business school, he worked in a number of development and marketing roles with startups in the wireless, media and e-commerce arenas.

Most recently, Fleishman served as VP of business development at Outercurve Technologies, where he was responsible for financial modeling and developing a new client licensing agreement. Prior to that, he served on the startup team of eAgents, Inc. (since acquired by americangreetings.com) as director of marketing and operations. There he created financial and subscriber models, negotiated media deals and helped shape the company’s strategy and product development. He also worked at Newsub Services (now Synapse Group, a subsidiary of Time Warner) as business development manager.

"As we continue our expansion into emerging platforms such as cellular media and interactive TV, we welcome Jeffrey’s insight and analysis and look to him to make significant contributions to our growth,” says Paul Marcum, VP and general manager, interactive media.

Sesame Workshop is a nonprofit educational organization founded in 1968. The Workshop changed television with Sesame Street and today is behind award-winning programs like Dragon Tales and Sagwa, The Chinese Siamese Cat. For more information, visit www.sesameworkshop.org.