Herb Scannell, president of Nickelodeon Networks, and Bill Roedy, president of MTV Networks International, were today tapped to serve as vice chairmen of Viacom-owned MTV Networks. Working with MTV Networks chairman and CEO Tom Freston, both will continue to report to MTV Networks Group head Judy McGrath.
Scannell will continue to manage the overall businesses of Nickelodeon, Nick at Nite, TV Land, Noggin/The N, and Spike TV while taking on the additional responsibility of overseeing the development of several new channels and multimedia offerings for MTV Networks in the U.S. Working out of the company’s New York offices, Scannell also oversees Paramount Parks and Viacom Consumer Products.
As he continues to manage MTV Networks’ international operations from his London office, Roedy will oversee the division’s investments and expansions into multi-media platforms. In addition, he will continue to lead global public affairs initiatives for the company.
Restructuring at MTV Networks has been a continual process as the company forges ahead with expansion initiatives. In May of 2003, McGrath moved from MTV Networks Music Group president to MTV Networks Group president responsible for MTV, MTV2, VH1, CMT and Comedy Central. At the same time, Scannell was appointed to the post of MTV Networks Group president and was instrumental in TNN’s transformation to Spike TV, which is hoping to revitalize its adult animation efforts with Howard Stern: The High School Years, now in development.