Brian Robillard has been named VP for content business operations for Cartoon Network Studios.
In this newly created role, Robillard is charged with creating strategy, business plans and operating process for emerging multi-platform projects, and he will serve as a key operations executive helping to drive Cartoon Network Studios multi-platform efforts. Robillard will be based in Burbank, Calif., and report directly to Rob Sorcher, chief content officer for Cartoon Network.
Robillard comes to Cartoon Network Studios from NBC Universal, where he served as director of product strategy and development, content distribution. He also has worked at the Disney ABC Television Group as senior manager, product strategy, kids networks; senior manager of digital marketing at Walt Disney Records; and senior manager of online marketing for the Universal Music Group. He began his career as a digital content and product manager for Hopeless/Sub City Records.
Robillard was educated at Eastern Michigan University in Ypsilanti where he studied political science.