Industry veteran Pam Lifford, previously EVP of global licensing for Quiksilver, has been named President of Warner Bros. Consumer Products, effective February 1. The announcement was made by Diane Nelson, President of DC Entertainment & Warner Bros. Consumer Producer and President & Chief Content Officer for Warner Bros. Interactive Entertainment, to whom Lifford will report.
Lifford is charged with overseeing all WBCP business functions, including domestic and international licensing, worldwide marketing, business and legal affairs, finance and retail business development related to WBCP’s high profile portfolio of hit franchises. WBCP properties include DC Comics’ Batman and Superman, Harry Potter, The Hobbit, Looney Tunes, Scooby-Doo and many others. Lifford succeeds Brad Globe, who is stepping down after over a decade at the job.
Lifford will work directly with Nelson and the WBCP executive team to optimize Warner Bros.’ upcoming slate of film, television and animation properties. She will continue to build WBCP’s themed entertainment business, as well as identify new opportunities within the studio’s content library. Lifford will also work with colleagues at Turner via Cartoon Network and Boomerang to support and build the Company’s overall kids’ businesses.
Widely respected in the consumer products industry, Lifford carries over 25 years of experience in the business. She spent 12 years at Disney, where she rose through the ranks to become Executive Vice President, overseeing the global home, fashion and infant category. Her resume also includes posts with Road Runner Sports and Nike.