One Animation Staffs Up for Global L&M Roll Out

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One Animation, the Singapore-based CG animation studio behind award-winning TV series Oddbods and Insectibles, has made two key hires to its international licensing and merchandising team: Anabel Higgin, Marketing Director; and Pauline Hiu, VP Consumer Products, Asia. Both are experienced industry pros who will be important players in the studio’s growing brand development team as it enters the global roll-out phase of its successful licensing program and seeks further opportunities for its properties across diverse platforms.

Oddbods is arguably our best known show and a global ratings success, but we’re also working on new material and formats for other existing shows like Insectibles, as well as new concepts,” said Sashim Parmanand, CEO of One Animation. “All this is happening whilst we continue with the successful launch of our Oddbods toy range across Europe, alongside a broader range of consumer products – such as books and apparel – which will follow in the coming months. We anticipate launching similar ranges in other regions around the world in the next 6 to 9 months, so you could say we are exceptionally busy at the moment!”

Pauline Hiu is a licensing and brand professional with 20 years of experience in character and entertainment as well as lifestyle, fashion, sport and corporate brand licensing. She was formerly VP of Global Brands Group (part of the Li & Fung Group), and prior to this was Licensing Director at FCI — Disney’s exclusive licensing partner in Southeast Asia, where Hiu was responsible for developing its consumer products business.

“My focus at One Animation will be to build and expand on licensing, retail, promotional and corporate partnerships,” said Hiu.
“We’re looking to capitalize on the tremendous growth potential of our brand portfolio, expand into new platforms and build strategic partnerships.” Anabel Higgin was previously regional senior licensing manager in Southeast Asia for Hasbro, where her remit was to expand FMCG and fashion consumer products categories across the region. Higgin has also served as GM of brand marketing for Global Brands Group, managing the fashion portfolio’s brands in Southeast Asia.

“One Animation’s properties have enormous potential because of the loyalty and breadth of the fanbase,” said Higgin. “We’re committed to fulfilling this potential and bringing these fans greater depth of content, expanding the number of consumer touch-points and broadening the range of consumer products.”

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