New York-based Nickelodeon & Viacom Consumer Products has appointed Brian Offutt senior VP in charge of Paramount properties. Offutt will be responsible for overseeing licensing and merchandising activities for Paramount’s consumer products business, which is now part of Nickelodeon & Viacom Consumer Products. He will report to Nickelodeon & Viacom Consumer Products president Leigh Anne Brodsky.
Based in the company’s Los Angeles offices, Offutt will work closely with the Paramount team to construct and implement a long-term strategy for film licensing and merchandising. His responsibilities include licensing upcoming motion pictures, including Steven Spielberg’s War of the Worlds, and the company’s television and motion picture library.
Offutt previously served as chief operating officer of Broadway Video Ent., an independent television and film production company founded by Saturday Night Live creator Lorne Michaels. He was directly responsible for the company’s post-production business unit, whose clients include CBS Sports, Showtime and MTV Networks. Before that, Offutt was president and chief operating officer of Interdimensions, an online technology and interactive solutions company, and senior VP of Golden Books.
Nickelodeon & Viacom Consumer Products is responsible for licensing Nickelodeon brands and characters as well as the properties of Paramount Pictures, Comedy Central, Spike TV and MTV Int’l as well as some non-Viacom properties.