The Nickelodeon Group has promoted Andrea Fasulo to the post of senior VP of of retail and movie marketing. In her new role, Fasulo will be responsible for leading marketing initiatives at retail and across e-commerce channels. She will also manage the relationship with Paramount Pictures for Nickelodeon Movies, and coordinate the licensing and promotional efforts around films. She will report to Dion Vlachos, senior VP of retail sales and marketing.
Fasulo was VP of integrated marketing, movie and video games prior to this promotion. Since joining the company in 2001, she has created, managed and executed marketing and promotional partnerships across the network’s platforms. She has worked with global brand partners across diverse categories including Burger King, Pepsi, P&G, Masterfoods, Hasbro, Volkswagen and Marriott. Prior to joining Nickelodeon, Fasulo worked at Cartoon Network in the sales and marketing division.