Pamela Kaufman has been promoted to exec VP of marketing and worldwide promotions for Nickelodeon. In the new role, the former senior VP of marketing will be responsible for the strategic planning of worldwide programming launches as well as global partnership deals.
Kaufman’s promotion is part of a reorganization effort by the network to support the strategic goals of the MTV Networks international business. Her responsibilities will broaden to include domestic and international marketing for Nickelodeon as well as promotional partnerships for the network’s digital channelsThe N, Noggin, Gas and Nicktoons. She will continue to be responsible for all of the network’s domestic advertising, promotions marketing and property planning as well as the marketing of its movie business with Paramount Pictures.
As a marketing exec, Kaufman has brokered multi-million-dollar sponsorships and created multi-platform marketing campaigns for major Nickelodeon properties and Nick brands such as SpongeBob SquarePants, Dora the Explorer, The Kids’ Choice Awards and the TEENick programming block for tweens.
Kaufman was named Ad Age’s Entertainment Marketer of the Year for her work on SpongeBob SquarePants in 2002. Prior to joining Nickelodeon, she was VP of promotions at Turner Broadcasting System Inc., where she led the promotional efforts for such propeties as The Flintstones and Jonny Quest, and established the first worldwide Burger King Kids Meal promotion for Scooby Doo.