The BRATZ dolls and animated productions may be all about celebrating fashion and hanging out at the mall with your cool friends, but the company behind them is showing a lot of compassion for the victims of Hurricane Katrina. MGA Ent. of Van Nuys, Calif. has made a donation of $50,000 to Feed the Children, and has promised to match all Red Cross donations made by its employees nationwide.
"The people of MGA feel tremendous compassion for those affected by this terrible disaster and will continue to help and support these affected families and children in as many ways as possible," comments MGA CEO Isaac Larian.
In addition to the monetary support, MGA has sent more than 10,000 toys and BRATZ consumer products such as clothing, blankets and footwear to Kids in Distressed Situations (K.I.D.S.). For more information on that particular charity, visit www.kidsdonations.org.
BRATZ was introduced in June of 2001, and has since become one of the world’s leading toy lines and girls’ lifestyle brands. The dolls made their animated debut in 2004 with the Fox Home Entertainment direct-to-video feature BRATZ: Starrin’ ’N’ Stylin’, which was followed by this week’s release of BRATZ: Rock Angelz. In addition, animation house Mike Young Prods. has brought the property to TV with a series that debuted Sept. 10 on FOX’s Saturday morning 4Kids TV block. For more information on the property can be found at www.mgae.com or www.bratzpack.com. Learn more about MGA’s new boy brand, Alien Racers, at www.alienracers.com.