Betsy McGowen has been promoted to senior VP/general manager for Kids’ WB!. McGowen has been a senior executive at Kids’ WB! since the network’s 1995 launch. In her new role, she will oversee series development, current programming and scheduling under Jordan Levin, co-CEO of The WB.
Levin comments, “She’s a savvy creative and business executive who will inspire our team and continue to strengthen the bonds with corporate siblings Warner Bros. Animation and Cartoon Network, while keeping our doors open to the creative community at large.”
McGowen replaces former senior VP John Hardman, who headed the programming department for the past year and a half. She most recently served as senior VP of marketing at Kids’ WB!, supervising a team that created and produced all of the network’s on-air promotions, network branding elements, interstitials and PSAs. She will continue to to oversee all marketing activities under Suzanne Kolb, exec VP of marketing.
Prior to joining The WB, Ms. McGowen worked as a freelance writer/producer/editor for such clients as Fox and the Disney Channel.