On-demand kids’ entertainment service Toon Goggles has hired on industry veteran Lee Adams as its new Chief Creative Officer. In this new position, Adams will be charged with expanding Toon Goggle’s IPs into licensing and merchandising, while securing ad and promotional partnerships to build awareness of these properties. He is also tasked with ensuring the design and functionality of the online, mobile and audio Toon Goggle experiences meet customer preferences and carry global appeal.
Adams brings years of experience in marketing, having led teams at Fox Family, Fox Kids, Fox Worldwide and Kids’ WB! Adams has been honored with over 40 PROMAX Awards for his work in promotion, online, advertising and integrated third party marketing.
Most recently, Adams developed and orchestrated campaigns for SeaWorld that included the reinvention of their iconic characters, as well as the highly successful European McDonalds Happy Meal program.