Entertainment One (eOne) has appointed Katie Rollings as Head of UK LIcensing for eOne Family and eOne Licensing, effective September 13. Base in the company’s London headquarters, Rollings will tackle all commercial activity for its licensed properties in the country.
In addition to heading up licensing, brand strategy, retail sales and retail marketing efforts, Rollings and her five-executive team will spearhead the continued growth and expansion of eOne’s UK licensing program across its portfolio, with a strategic focus on animation hits Peppa Pig and PJ Masks. Rollings will manage existing key partnerships, identify new opportunities and develop strategic and marketing initiatives.
Rollings will work closely with eOne’s product development, marketing, international licensing, theatrical and home entertainment divisions for a collaborative, aligned approach across the business. She will report into Andrew Carley, Head of Global Licensing.
Rollings joins the company with 20 years experience working on leading preschool properties including Thomas & Friends, Bob the Builder and Teletubbies. Prior to eOne, Rollings held Brand Management positions at Fremantle Media, where she led the global brand strategy for Kate & Mim Mim; and at Ludurom, where she managed the UK consumer products program for Chuggington. She has also served as VP International Marketing and VP UK Consumer Products and International Marketing at HIT Entertainment and Asia Territory Manager at BBC Worldwide, where she oversaw the launch of Teletubbies in Asia.