Veteran digital media and children’s TV exec Lisa Judson has been named as the new president of Warner Bros. Animation. Warner Bros. TV Group president Bruce Rosenblum, to whom Judson reports, made the announcement today. Judson replaces Sander Schwartz who led the division since 2001 and left the post last month to pursue a multi-tiered production pact with the studio.
Judson will be responsible for all aspects of Warner Bros. Animation’s development and production activities, as well as overseeing the division’s marketing, business affairs, legal and administrative teams. Judson will also lead the division’s broadband and new media/digital efforts and the direct-to-consumer animated production in conjunction with Warner Premiere. She will work with the company’s consumer products team and other divisions, using classic, contemporary and original characters to build animation brands across multiple platforms.
Prior to joining the Warner Bros. toon team, Judson served as senior VP of marketing at AOL where she sprearheaded programming and marketing strategies to launch the Gold Rush initiative as well as the Emmy-winning Live 8 podcast. She was also responsible for developing new programming and marketing initiatives for AOL’s news, sports, music, movies, women’s and kids’ areas. Judson also spent nine years at Nickelodeon, serving as senior VP of programming and exec creative director of marketing. She also played a key role in launching Nickelodeon’s feature film ventures with The Rugrats Movie, which became the first non-Disney feature to break $100 million at the U.S. box office.
An ACE Award-nominated and Emmy Award-winning producer, Judson has also held creative and production posts at Fox Television, Lifetime, A&E and CBS/Fox Video.
“Warner Bros. has one of the greatest libraries of animation ever produced,” Judson told Daily Variety. “I think we need to reinvent it for a brand new distribution market where there are many more distribution channels for animation than ever before. We need to bring our product to kids and adults all over the world in new ways. The possibilities are endless.”
‘Today it takes more than just compelling programming to break through in the highly saturated kids’ arena,’ said Rosenblum. ‘With Lisa, we have an executive with a proven track record in innovative, attention-grabbing marketing as well as finely honed creative skills and a keen understanding of the kids’ marketplace. We expect that she will step up our activities in the television production, new media and direct-to-consumer arenas.’