Jacobson Takes ILM’s Marketing Reins

Lucasfilm Ltd.’s Industrial Light & Magic has hired vfx industry veteran Joni Jacobson to head its new Los Angeles offices in the newly created role of executive in charge of production marketing. She will also develop the Los Angles marketing beachhead for Skywalker Sound.

Remarking on Jacobson’s appointment, ILM president Chrissie England comments, ‘Her unique background straddles both the production and artistic disciplines of the visual effects Industry, and our clients can only benefit from the wealth of knowledge she brings to the table. In addition, having an ongoing local presence in Los Angeles will allow for better support for our clients in the area.’

Jacobson got her start in visual effects working for Atari founder Nolan Bushnell. In 1982, she joined CIS Hollywood, where she was part of the EFilm launch team and served as a creative director and visual effects supervisor. Jacobson launched her own VFX boutique, Mar Vista Ventures, in 2002, and worked as a senior digital artist and vfx producer on such films as Mr. and Mrs. Smith, Flight of the Phoenix, The Aviator and the upcoming All the Kings Men.

Celebrating its 30th anniversary, ILM recently took up new digs at the Letterman Digital Arts Center in San Francisco’s historic Presidio and its putting its new production pipeline to work with Mission: Impossible III for Paramount, Pirates of the Caribbean 2 for Disney, Eragon for 20th Century Fox and Poseidon and Lady in the Water for Warner Bros. The new Los Angeles offices will open under Jacobson’s supervision in January at The Lot in West Hollywood.